Inheritance And Application Of Intangible Cultural Heritage In Commercial Space Design From The Perspective Of Global Tourism

Nowadays,as the national economy of the motherland is moving towards the direction of prosperity,people’s consumption level has increased year by year,and travel consumption has become the main driving force for China’s social and economic development.Therefore,it has entered the whole era of regional tourism,and the inheritance of intangible cultural heritage(hereinafter referred to as "intangible cultural heritage")has also attracted wide attention from all countries around the world.The variety of intangible cultural heritage resources in Xiangxi region are diverse,making the tourism performance sufficient.Government departments will invest a lot of money and manpower in the non-genetic inheritance every year to establish a corresponding commercial space to organize,protect and exhibit it.Existing exhibition inheritance space is more rigid,intangible culture is not only with a simple space or a work of art,but also through fully mining intangible resources,on the basis to establish a reasonable cultural inheritance commercial space,for the inheritance and protection of intangible heritage,make it an important means of backward areas out of poverty to get rich.Based on the above background,this paper draws on the previous research achievements and academic theory,and summarizes them.In terms of theoretical research,the concept of regional tourism and the basic theory of commercial space are defined through literature,literature research,field investigation,and then,explore the current situation of Xiangxi intangible cultural heritage and find out the principles of Xiangxi intangible cultural heritage in commercial space design.In terms of practical research,taking the commercial space of Zhangjiajie Tujia Garden as the research carrier,starting from the background,current situation and cultural characteristics of Zhangjiajie Tujia Garden,and carefully plan and design each division,scientifically arrange the spatial layout,and plan the intangible cultural heritage commercial space with local customs characteristics.It is hoped to provide a better theoretical basis for the inheritance and application of intangible cultural heritage in other space in the future to promote the inheritance and development of intangible cultural heritage in commercial space and connect intangible cultural heritage more closely with the people.