| In recent years,the market scale of various industries in our country has expanded rapidly.Enterprises in the context of economic globalization have adopted the method of expanding foreign markets in order to improve their organizational capabilities and comprehensive strength and carry out their own diversified operations.After 2002,China has experienced a climax of overseas mergers and acquisitions.Under the guidance of the "exit" policy,various industries have chosen foreign markets based on their own conditions.When Chinese companies select target companies,they pay more attention to their technology and R&D capabilities.After mergers and acquisitions,they work together to achieve scale effects.At present,mergers and acquisitions of various industries have spread to the world and have accelerated their entry into the international market through cross-border mergers and acquisitions.As a representative of the home appliance industry,Company H has accelerated the pace of mergers and acquisitions in foreign markets.This article conducts an in-depth study on the cross-border merger of Company H and Company G.First,it systematically exposes the cross-border merger and acquisition process and the characteristics of Company H,and then focuses on the motivation analysis of merger,merger performance,and merger risk.The motivations for mergers and acquisitions are analyzed from the market,technology and strategy perspectives.Research on merger risks is divided into three stages: preparation stage,implementation stage of the merger,and integration stage of the merger.Risks facing the scenario;In terms of performance research,this document adopts three methods: financial indicator method,non-financial indicator method,and event research method for comprehensive analysis.By analyzing the motivations,risks,and performance of your mergers and acquisitions,some conclusions and clarifications are drawn to provide benchmarks for cross-border mergers and acquisitions of other companies.Through an in-depth analysis of the case,we found that: First,the purpose of the merger and acquisition is basically achieved.By short-cutting cross-border mergers and acquisitions,Company H accelerates the opening of foreign markets,improves international visibility,and promotes the strategic design of the company’s globalization;the synergy effect is significant,and the synergy effect is generated in R&D after mergers and acquisitions,and the integration of technical resources has offset the kitchen appliance business of Company H.The shortcomings of the sector,the advantages complementary resources and the comprehensive improvement of business competitiveness.Second,risk control measures are more effective.The merger of Company H was done earlier and more successfully in cross-border mergers and acquisitions,but it has not done well in certain aspects of risk control,mainly reflected in exchange rate risk,and has not avoided nor reasonably diversified the risks.Third,cross-border mergers and acquisitions help companies grow.Through this cross-border M&A,Company H has made the negotiation negotiations more proactive at the commercial level of acquisitions.It can be seen that both financial profitability and operational indicators have improved and market response has also performed well.This article has the following illustration: In the overseas M&A process,companies should formulate M&A strategies before M&A,conduct accurate assessments of target companies,refrain from aggressive M&A,organize rationalize corporate funds and effectively avoid potential financial risks.We must also improve our ability to integrate and actively exert synergies. |