| Over the past 100 years,the Nan Yue kingdom has formed a multi-cultural integration of the Han,Chu,Nan Yue and western regions.In this period of cultural development,many relics has come clown to the modern time,they are the key to opened the door of the historical and cultural treasure of the Southen Region of the Five Ridges.Among many varieties of relics,one is particularly dazzling,it is the good combination of local art and Central Plains art,this is a vivid description of the characteristics of Nan Yue,as the carrier of this research and design,the jades of the Tomb of the King of the Nan Yue in Western Han Dynasty,it reshaped the customs in the period of the Nan Yue kingdom,it is an art treasures that condenses the of the wisdom and spirit of the ancestors.In the context of globalization,with the rapid development of modern society,the new consumer demand makes cultural and creative products become the hottest products and topics in the market.Cultural and creative products are the product of game and integration between traditional culture and modern design,it is different from creative products.Cultural and creative products are focused on traditional culture,which partially intersect with souvenirs and art derivatives.It is a commodity with using value.Facing the extensive and profound Chinese traditional culture,how to decode the cultural connotation,find a balance between traditional culture and modern design,and form the products with unique style of China is a problem that domestic designers constantly reflect on.Jade,as a unique Chinese artifacts,is the spiritual sustenance of the Chinese.On the basis of in-depth analysis of the artistic modeling of the ancient jade in the Tomb of the king of the Nan Yue,the paper summarizes the characteristics of the modeling of the ancient jade in the Tomb of the king of the Nan Yue:(1)Non-completely symmetrical composition containing the free and flexible characteristics of Lingnan cultural;(2)The superposition of various exquisite techniques to create the vitality and beauty of jade;(3)The auspicious patterns that carries the people’s yearnings for happiness;(4)The creation thought of perpetual rejuvenation and to ascend and become an immortal.On this basis,the research and exploration of the essence of ancient jade ’s art modeling in the tomb and the way of integration with modern design are just beneficial attempts to explore the organic combination of traditional art modeling elements and modern industry.The research of this paper can provide theoretical background support for the design practice of creative cultural products of ancient jade articles in the Tomb of the King of the Nan Yue,explore a road of the cultural and creative products,the products with more Lingnan and Chinese characteristics.The innovative points of the thesis mainly include three aspects:(1)The artistic modeling of ancient jade articles in the Tomb of Nan Yue King of the Nan Yue has a great artistic appeal,which fully demonstrated the artistic characteristics of Nan Yue culture.It has been preserved by countless craftsmen for nearly a hundred years,which provides precious materials for the study of contemporary Lingnan art.(2)In the face of the phenomenon of "homogenization" in Lingnan cultural and creative product market,the artistic modeling features of the ancient jade articles in the Tomb of the King of the Nan Yue can be one of the breakthrough points when they are integrated into modern design.(3)The types of ancient jade articles in the tomb of the King of Nan Yue is applied in cultural and creative products,which is a leapfrog inheritance of the essence of Nan Yue art.This combination provides theoretical guidance and practical guidance for other traditional arts of Nan Yue in the reapplication of cultural and creative product design,so as to open up a new design idea with the characteristics of Nan Yue. |
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