Research On European Market Development Strategy Of CITIC Dicastal Co.,ltd.

In the past decade,the rapid growth of China’s automobile industry has gradually slowed down,traditional manufacturing industries have entered a new transformation era.The development mode of manufacturing with high consumption but low added value is difficult to continue.With the great changes home and abroad,optimizing and adjusting development strategy is an important topic for company’s long-term survival and development.As the world’s largest alloy wheel manufacturer,CITIC Dicastal has been committed to implementing its strategy to develop and enhance the global influence and comprehensive strength.According to that,this paper uses the theories of strategic management,after analysis of internal environment and external competition conditions,designed the enterprise development strategy from the overall perspective,and puts forward the safeguard measures,which has strong practical significance.First of all,this paper expounds the background and significance of this study.On the basis of consulting a large number of previous research literature,it combs the latest research trends at home and abroad,explains the research content and methods of this paper,and lays a solid theoretical foundation for the follow-up content of this paper.Secondly,introduces the basic theory and method of enterprise development strategy,which provides theoretical support for analysis of advantages and disadvantages of CITIC Dicastal,and lays theoretical foundation for future development strategy.Thirdly,from macro and micro,international and domestic,internal and external perspectives,this paper analyzes the external competitive environment,internal pro and cons as well as European market development situation of CITIC Dicastal.Based on the theory of strategic management,this paper puts forward the long-term development strategic planning of the enterprise,and systematically designs the overall framework and functional modules of the enterprise strategy.Finally,puts forward a series of specific measures to guarantee the implementation,from modern enterprise structure,HR management,R&D innovation etc.