The Strategic Research On Countermeasures Of Airport Industry In Northern Business Area Of A Airport

In the 21st century,the airport will become a new engine to drive urban expansion and regional economic growth,mainly thanks to the various high-quality economic resources gathered by the airport based on air passengers and cargo,and the airside industrial zone distributed around the airport will eventually become an aviation metropolis after continuous development.Today’s social environment is complex and diverse,so it is necessary to improve the adaptability of industrial development to the internal and external environment by formulating appropriate strategies to achieve sustainable development and enhance competitive advantages.Airport A is one of the eight regional hub airports in China and has strong competitiveness among large domestic airports in terms of passenger and cargo throughput and other aviation factors,but it is still in the initial stage of airside industry development,and its competitiveness is relatively weak compared with other large hubs’ airside industry zones,and it also lacks long-term and stable strategic planning as The competitiveness is relatively weak compared with other large hubs’ airside industrial zones,and there is a lack of long-term and stable strategic planning as guidance.In this paper,the current situation and problems of the development of the airside industry in A airport north business district are studied and analyzed in terms of its external and internal environment by using literature research,case study method,PEST,core competitiveness analysis method and SWOT analysis.From the macro environment,the policies introduced by the state and the development of economy,social science and technology have provided opportunities for the development of the airside industry.From the perspective of the market of airside industry,except for the aviation manufacturing industry and air transportation industry,which have high barriers,A Group,which is responsible for the development of the North Business District of Airport A,has already made certain involvement in other airside industries,and the North Business District has certain advantages for the development of airside industry in the next step.At the same time,Airport A also faces threats from other airports and other transportation modes such as railroads and highways,and has certain disadvantages in terms of core competitiveness.After research,this paper formulates a reversal-type related diversification strategy for the development of airside industries in the North Business District of Airport A.It takes advantage of the opportunities brought by the outside to compensate for the internal disadvantages,develops related industries,and creates a complete airside industry chain.Finally,the airside industry screening principles are formulated to select the airside industries suitable for the North Business District,optimize and adjust each business by combining the characteristics and actual situation of the related diversification strategy,and propose specific strategies to ensure the effective implementation of the airside industry development strategy in the North Business District.