| In recent years,due to the rapid development of the Internet and the stable improvement of social economy,business trip and holiday tourism have become an important part of people’s daily life.Convenient transportation is indispensable.Therefore,China is actively building rapid transit railway,which covers almost all areas.The characteristics of convenience and economy make high-speed railway the first choice for people to travel.Therefore,in people’s eyes,the expensive,cumbersome and insecure civil aviation has been forgotten by many people.In addition to those who have to travel by air,few people will take the initiative to choose it.The impact of the rapid development of high-speed rail,along with the rising international crude oil prices in 2016,coupled with the spread of the epidemic in 2020,the business volume of the aviation industry is sharply reduced,but the operating costs are growing.Under such conditions,in order to continue and develop,airlines should actively find and innovate the profit model in line with their own situation in order to effectively ensure profits.Auspicious Airlines has excellent performance in private airlines,and has a bright future.It adopts the dual brand and dual hub strategic mode,which has a certain research value.Starting from the five elements of the profit model,this paper analyzes the profit model of auspicious airlines from five aspects.At the same time,through the vertical comparison of the financial data of auspicious airlines in recent five years,and the horizontal comparison of the financial figures of China Eastern Airlines and Spring Airlines,the largest low-cost airline in China,this paper analyzes the financial results under this profit model,The problems and advantages of auspicious Airlines profit model are obtained,and the improvement suggestions are put forward.Analyzing the profit model and financial results of lucky airlines can help us understand the actual effect of its model in the operation process of airlines,and promote the future development of China’s aviation industry.It is hoped that through the analysis and research of this paper,it can help China’s transportation industry,especially the airlines,to find a more suitable profit model,so as to improve the financial performance and achieve the strategic objectives. |
