Motivation And Performance Evaluation Of Geely’s Cross Border M & A Of Proton

With the development of China’s economy,more and more people need cars,and the development of China’s automobile industry is very fast.After the "one belt,one road" initiative was proposed,Chinese enterprises began to carry out business overseas,invest and expand their business.They not only expand market share,but also acquire highquality resources and good technology from overseas enterprises,so as to enhance their influence on domestic and international markets.Cross border M & A can not only help enterprises complete the global layout,but also effectively enhance the international competitiveness of enterprises.Compared with other forms of investment such as joint venture,cross-border M & A is the most effective way to integrate resources.One belt,one road,is the main body of the case.The focus is on the evaluation of the performance of Geely’s cross-border mergers and acquisitions.This paper consists of six parts.The first part is to elaborate the research background and significance of this paper,to state the research content and methods of this paper and the related literature review at home and abroad.The second part mainly introduces the theoretical basis of cross-border M & A.The third part introduces the cross-border M & A case of Zhejiang Geely Co.,Ltd.in 2017.The main content is the general situation of Geely Group and proton automobile,and the process and characteristics of cross-border M & A.The fourth part is the motivation analysis of Geely Group’s cross-border M & A of proton.The fifth part evaluates the performance of Geely’s acquisition of proton: from the financial and non-financial perspectives.The sixth part is the case conclusion and enlightenment.Case conclusion: from the perspective of financial data,Geely’s cross-border M & a goal of proton has been basically achieved,its growth ability has been enhanced,and the synergy effect is significant;from the perspective of strategy,both core technology and brand value have been greatly improved.Therefore,we should do a good job of evaluation before cross-border M & A activities,reasonably formulate enterprise strategy,effectively integrate resources after M & A,and adhere to independent innovation.