Application Of Slow Life Design Concept In Brand Image Design Of Wenchuang Industrial Park

In today’s materialistic society,the emergence of "slow" allows scholars to explore the world from a new perspective.Design concept of slow life allows people to rethink the life of returning to nature,experience the essence of life,and feel the unity of society and nature.This paper analyzes the purpose of design from Design concept of slow life,which can effectively improve the core capability in fierce competitions The unique design concept brings not only commercial value to the audience,but also the inner meaning of the work.This paper also analyzes the cultural connotation of Eastern thought,explains its similarities,and advocates the integration of the Design concept of slow life concept with traditional Chinese culture.By exploring the local characteristic culture,it tries to discover a new space for the concept of Design concept of slow life from the perspective of traditional culture.This paper explores Design concept of slow life,taking Shijiazhuang Shicaotang Cultural and Creative Industry Park as the object,analyzes and studies the cultural connotation positioning of the cultural and creative industry park,and analyzes the main characteristics of Design concept of slow life in brand design,and the spirit of craftsmanship.The main features of Design concept of slow life in brand image design reflect ecological civilization,interactive long-term design,and emotional design advocating returning to nature.Applying the concept of Design concept of slow life to the cultural and creative industry park,a venue for the exchange and activity of residents’cultural values,can further enhance people’s understanding of Design concept of slow life.This paper summarizes the characteristics of brand image design under the guidance of the Design concept of slow life,and uses adiversified theoretical system to make up for the deficiencies of brand image design in fierce market competitions.It provides valuable ideas for the brand image design of Shicaotang Art Park.