Research On Marketing Strategy Of CY Decoration Company

At present,China’s economy is in a stage of rapid growth.With the increase of residents’ consumption level,residents’ pursuit of a high-quality living environment is becoming more and more intense.Moreover,people’s definition of a house is not what it used to be.A house is not just a place to live,it represents an emotional sustenance of a family.Therefore,the status of house decoration in the hearts of the people is getting higher and higher,and the proportion of house decoration expenditure in consumer expenditure is increasing year by year.Nowadays,everyone knows the term "Internet +".The popularity of the Internet affects everyone’s work and life everywhere,allowing the information of the decoration industry to circulate more widely,and the company’s profits will be more transparent.The traditional marketing methods that we used often have had to be changed under the impact of the Internet.Gradually,more and more companies are seeking to change.The same is true for CY.It is urgent to carry out marketing strategy innovation.This article takes CY Decoration Company as an example for analysis and research.Firstly,the decoration market was investigated,based on marketing theory,STP theory,4PS theory,etc.,it provided theoretical support for the research of this article.The analysis summarizes the current research status of decoration industry and marketing strategy at home and abroad,and provides direction and inspiration for the work of this article.Next,the current marketing situation of CY Decoration Company is introduced in detail,and the problems existing in its marketing are found through in-depth analysis.And also gave a detailed introduction to the CY company,describing the company’s business,qualifications,development history,organizational structure,etc.In terms of the company’s environment,it analyzes the CY company’s macro environment and micro environment.Combining the status quo of the previous company,analyzes and summarizes its own advantages,disadvantages,opportunities and threats,and uses STP theory to make CY companies based on the analysis information.An accurate market positioning.Finally,according to the market positioning and SWOT analysis conclusions combined with 4P and other theories to formulate some appropriate marketing strategies.Finally,some safeguards are put forward,such as forming a relatively complete marketing team,formulating corresponding assessment mechanisms,recruiting excellent staff,improving professional training,building company culture,etc.,so that marketing strategies can be accurately implemented in CY.The full text takes CY company as an example to conduct marketing strategy research,which provides some help to CY company’s clear understanding of itself and market positioning,and has guiding significance for the company’s formulation of marketing strategies.Hope to bring some reference opinions and inspirations for other decoration enterprises,and pave the way for the prosperity and development of the decoration industry.