Research On Innovative Design Of Female Makeup Products Based On User Mental Model

Nowadays,the social economy is constantly developing,the pace of life is constantly accelerating,and women’s pursuit of beauty has never stopped.Therefore,the female makeup market is developing rapidly and contains unlimited potential.Under the impact of the fastmoving model,if the cosmetics industry is to maintain its vigor and vitality and inject fresh blood,the most critical factor must be innovation.In the current cosmetics market,competition is fierce and homogeneity is more serious.How to make cosmetics products stand out and meet the real needs of users is the key to maintaining an advantage.The cosmetics market is entering a mature stage,but the research on innovative product design aimed at the needs of female users is still in its infancy.For the cosmetics market,female users are the most loyal and large consumer group.Therefore,taking the real needs of female users as the starting point,research on the innovative design of color cosmetics products has great market potential.Based on the user’s mental model,this paper uses it as the theoretical basis of design research to conduct in-depth user research and demand mining of female users,and guide the innovative research of the entire product design as a guide.The research content of this subject is mainly divided into three parts: First,the product classification research is carried out on female makeup products,and the group research is carried out on female users,and the research goal of this subject is determined by the way of collecting mental information of female users.And user groups;second,from the perspective of the user’s mental model of the makeup company,use the user’s mental model in the product innovation and design process of the makeup company to analyze the behavior habits and demand motives of each user,and analyze the competing products in the market.In order to find design opportunities,appropriate innovative designs for women’s makeup products from the three directions of combination of different functional makeup products,modular replaceable structures and environmental protection of materials;thirdly,apply the conclusions of the above research to design practice,and propose users.The solution of female makeup products under the mental model and the feasibility analysis.This topic uses the user’s mental model to conduct design research,focusing on the user’s product usage habits and psychological expectations,and get rid of the design limitations of traditional products.This project verifies the innovation and feasibility of the application of mental models in the design of women’s makeup products,provides a reference case for the design of traditional women’s makeup products,and also provides new ideas for its iterative development.