Research On Huizhou Woodcarving Art Digital Product Design From The Perspective Of Experience Economy

As one of the natio nalintangible cultural heritages,Huizhou wood carving art contains the ingenious wisclom of Chinese folk hanclicrafts and has a very high artistic value.However, with the rapid development of societyHuizhou wood c arving at has been gradually forgotten and ignored.In recent years,thanks to the rapid dleve lopment ofdigital te chno logy and the county’s in creasing attention to the prote ction of intangible cultural heritage, the digital prote ction and developmentofintangible cultural heritage has be en effectively promoted,and at the same time, the prote ction and re search of Huizhou wood carving art has also ushered in a ne wopportunity Experie nce economy is the fouth economic mode after agriculture,incustry and service industry which accelerates the tansformation of enterprise produc tion moce and affects people’s consumption mode.Under the influence of the global economic ervironment of COVID-19 epicemic, all industies are looking for a new way of economic development in order to reduce the impact on the mselves. Nowadays more and more industries begin to emphasize the new consumption concept of experience e cono my, and begin to ex plore the path ofexperience economywith incustrycharacteristics.This thesis takes the development and research of Huizhou wood carving digital products from the perspective of experience economyas the theme,and mainly carries out the research from the following several aspects:The first is to study the Huizhou wood carving art from the historical and cultural roots from multiple historical and cultural pe rspec tives such as history folklore,aesthetics, artistic characte ristics and customs, which lays a solid foundation for the research of this paper. Secondly combining the dleve model o f Huizhou wood carving art,the concept of experience economyand the digitization of Huizhou wood carving art are organically combined, and eventually forming the systematic design method, and the sustainable development of the theo retical model of the economy Thirdly, from the point of view of prote cting intangible c ultural heritage, through cligital methods, Huizhou wood carving art and the development ofthe times, with Huizhou wood carving art cre ation experience as the the me of the design ofanonline digital APP and provide offline expe rie nce mode. The design practice of this paper mainly combines the online digital design and offline experience, fully embodies Huizhou wood carving tec hnology historic al origin and other processes of the living performance,break through the limitations of space, guide users to carry out "preliminary appreciation-unde rstanding-design creation" three-step expe rie nce ac tivities, and can cre ate and design their own works, so that this intangible cultural heritage experience becomes a memorable activity.This thesis takes Huizhou wood carving art protection as the guide,studies the way of digital development of Huizhou wood carving art,provides an effective means of communication for Huizhou wood carving inheritance and continuation,and also provides a reasonable reference for the protection and dissemination of other similar intangible cultural heritage.