Research On Urban Tourism Bus Route Planning Based On Multi Source Data

With the continuous improvement of urbanization level and the improvement of people’s living standard,tourism industry has been developed rapidly.The development of tourism transportation is very important for serving tourists’ travel.The layout of special line of tourism bus can better meet the requirements of tourists for travel fast,comfortable,less transfer,high accessibility and urban sightseeing,and greatly reduce traffic pressure such as scenic area traffic and parking,and help reduce carbon emissions and improve the overall environment of the city.Therefore,good planning of tourism bus route is of practical significance for the development of urban tourism and the improvement of urban public transport system.In this paper,the OD matrix of tourist travel is calculated by multi-source data,and the particle swarm optimization model is used to optimize the layout of tourist bus routes.The main research contents are as follows:(1)City and city tourist tiktok and city travel demand are analyzed based on multi source data.The data are processed through the comprehensive analysis of data such as GIS,GPS and IC card data,APPs and APPs,new media jitter,and little red book.The Arc GIS POI and GIS data are visualized by using Arc GIS,Trans CAD and Python software.The traffic flow is analyzed and the OD of tourist and bus stops are calculated.(2)According to the travel demand of tourists,the optimization model of tourist bus route is established.In the model,the travel time cost,tourist attractions accessibility,bus route sightseeing and public transportation operation cost are fully considered.The length,non-linear coefficient,coverage and full load rate are constrained.By establishing the multi-objective function optimization model,the appropriate tourism bus route scheme is solved.(3)According to the characteristics of tourist bus routes and tourists’ needs,combined with the existing principles of public transport lines and stations,the paper puts forward the layout principles of tourist bus routes.Combined with the optimization method of public transport line,the paper proposes a multi-source data based tourism bus route optimization method.And establish the corresponding optimization evaluation index system,and determine the optimization and adjustment plan of the tourist bus line according to the results comparison evaluation.The research results show that the multi-source data based tourism bus route optimization method is reproducible and popularized.