Research On The Interactive Design Of Bookstores Under The Background Of Caozhou Peony Culture

The origin of peony in Caozhou(now Heze)can be traced back to Sui Dynasty at the earliest,and it has been cultivated for more than 1400 years.The Caozhou peony culture was born in the long history,which was manifested in peony patterns,paintings and calligraphies,poems and songs,folk customs and other forms,and became an important part of Chinese traditional culture.The inheritance of the Caozhou peony culture needs a certain carrier.Bookstore,as the cultural communication space of the city,should undertake the important task of inheriting culture,shaping the image of the city and enhancing interpersonal communication.The purpose of this thesis is to set out from the sensory,behavioral and spiritual needs of consumers,and take the multiple sensory interactions of hearing,sight,touch,taste and smell,behavior experience and emotional resonance as the breakthrough point,and shape the cultural interaction space with reading as the core,integrating tea,exhibition,video drama,cultural and creative products,life aesthetics supplies and other formats.This research integrates Caozhou peony culture into the new bookstore space,and uses the design principles of sensory interaction,behavioral interaction and emotional interaction to build "Peony Bookstore" into the best interactive cultural space for the public to enjoy reading life.First of all,the bookstore space stimulates the senses of consumers through environmental atmosphere,bookcase modeling,table and chair furnishings,lighting arrangement,etc.,conveys Caozhou peony culture to consumers,and completes sensory interaction;Secondly,it interacts with consumers through diversified shopping guides and intelligent technology intervention;Finally,it bids farewell to the traditional single sales model,and combine the reading space with peony painting and calligraphy exhibition,manual creation,video drama performance,scented tea and coffee leisure,life aesthetic supplies and other formats,so as to enhance perception of consumers to the emotional level,which can not only meet the interactive needs of consumers,but also realize the effective inheritance of Caozhou peony culture.Based on the Caozhou peony culture,this thesis analyzes the current situation of traditional physical bookstores by means of questionnaire and field investigation,and makes an in-depth research on the problems of cultural atmosphere creation and insufficient application of interactive design,unclear positioning and single sales model,aiming at exploring new ideas and research directions for the development of modern bookstores and the inheritance of excellent traditional culture.