Research On Marketing Strategy Of Longjiang Airlines

The scale of China’s private aviation enterprises is gradually expanding and the market competition is becoming increasingly fierce,which makes the domestic aviation market face various challenges.Private enterprises have launched fierce competition in aviation service pricing,aviation product management,airline management and customer management,etc.,which makes private aviation enterprises’ costs increase day by day while their profit space is squeezed.Based on the role and significance of marketing to the scale expansion of enterprises,China’s private enterprises have tried to use the innovation of marketing strategy to drive the expansion of market scale,trying to improve the overall level of enterprise development by means of scale development.However,restricted by the development time and experience of private aviation enterprises,and due to the contrast between such enterprises and traditional state-owned airlines in terms of comprehensive power,the exploration of differentiated aviation marketing strategies presents both opportunities and challenges.Therefore,based on the case of Longjiang Aviation,this paper attempts to design specific marketing ideas and structures in combination with the marketing problems of Longjiang Aviation,and promote the landing and implementation of marketing strategies of Longjiang Aviation,aiming at exploring ideas and strategies related to the marketing of private aviation enterprises.On this basis,the article use case analysis,literature analysis,the methods of induction and deduction method,through to its product constitute the present situation,the service line,analyzing the present situation and problems of brand image profiles and airline pricing,known longjiang air current brand marketing and service competitiveness,income differential pricing low rigidity is serious,the channel agents operating earnings and differentiated services provide poor problem,lack of perfect brand image management scheme,the lack of dynamic linkage pricing management mechanism,the lack of mature channel marketing agent architecture and the lack of service innovation performance incentives are longjiang aviation reasons for these problems.On this basis,it shall start from the dynamic principle,innovative principle,the principle of correlation and difference principle aspects,such as making a sound brand image management scheme,pricing management mechanism,build dynamic linkage design mature marketing agent architecture and their service innovation performance incentives,and established from the aspects of system,organization,material and personnel protection measures,comprehensively promote longjiang air in the current aviation company to obtain competitive advantage in the fierce market competition.