Research On Artistic Characteristics Of Xu’s Clay Colored Sculpture And Practice Of Cultural And Creative Design

Xu’s clay colored sculpture,as a national intangible cultural heritage,is a precious wealth in the treasure house of Chinese traditional culture.It has profound cultural connotation and high aesthetic value.Xu’s clay colored sculptures use simple and profound modeling language to express the public’s belief and pursuit,become a symbolic and spiritual sustenance,and meet people’s daily aesthetic and spiritual needs.However,with the progress of the time,the continuous innovation of technology and the continuous improvement of people’s living standards and ideological realm,traditional market demand for Xu’s mud color sculpture has been weakened.Its inheritance and development are having difficulties and crises,which urgently need systematic research and innovative development.Through field investigation and collection of relevant literature,this paper analyzes the artistic characteristics of Xu’s clay colored sculpture,such as theme,modeling,decoration and color,as well as the design of cultural and creative products of the same type of clay sculpture,deeply excavates its cultural connotation and aesthetic value in combination with interviews with inheritors,and aims at the crisis problems faced by the inheritance and development of Xu’s clay colored sculpture,It provides a set of targeted solutions.Firstly,the elements and symbols with distinctive artistic characteristics of "Xu’s clay colored sculpture" are extracted,and the clay sculpture image of Xu’s clay colored sculpture is designed according to the contemporary fashion trend and the preferences of young people,so as to expand the audience;Secondly,from the perspective of mass consumers,add functionality to Xu’s clay colored sculpture,design it in combination with practical products loved by the public,and create purely hand-made cultural and creative products,so that it can retain its ornamental and practical at the same time,so that Xu’s clay colored sculpture can be better integrated into people’s daily life and accepted and loved by the public,Then open the clay sculpture market and improve the commercial value and reputation of Xu’s clay colored sculpture.Through the systematic analysis and Research on the artistic characteristics of Xu’s clay colored sculpture,as well as the design practice of cultural and creative products combining interest and function,this paper enriches the artistic form of Xu’s clay colored sculpture,increases its added value,improves its attention and popularity,and promotes the inheritance and development of the traditional folk art of "Xu’s clay colored sculpture".