| As a representative form of traditional Chinese culture,the pattern of auspicious animals in Qing Dynasty porcelain has broad application prospects and precious artistic value,providing a rich source of inspiration for the design and development of contemporary cultural and creative products.The organic combination of the decoration of the auspicious animal patterns on the Qing Dynasty porcelain with cultural and creative products not only makes the traditional patterns shine in the new era,but also promotes the prosperity and development of traditional culture,reflecting a high degree of cultural awareness and firm cultural self-confidence.This paper mainly uses literature research method,investigation research method,case analysis method to conduct in-depth research on the subject.Color performance provides theoretical evidence for design practice;secondly,it sorts out the attributes,development trends and cultural heritage product design of cultural and creative products.This paper analyzes the inheritance and development of Qing Dynasty porcelain auspicious animal patterns in cultural and creative products,summarizes the application criteria and application strategies of Qing Dynasty porcelain auspicious animal patterns in cultural and creative design,and finds lessons for reference.And through the analysis of the three aspects of "shape","color" and "meaning" of the auspicious animal pattern on the Qing Dynasty porcelain in the cultural and creative design,the design method of the cultural and creative products with the auspicious animal pattern on the Qing Dynasty porcelain was summarized,so that the activated Finally,through the application of the above research results,consumers’ aesthetics and cultural needs are organically combined with the Qing Dynasty porcelain auspicious animal patterns,and the Qing Dynasty porcelain auspicious animal patterns are completed in cultural and creative products.In order to prove the scientificity and rationality of the above-mentioned theories,further promote and inherit traditional culture,and make traditional Chinese culture closer to public life. |