Research And Design Of Educational Cultural And Creative Products Of Lanting Museum

Since its establishment,the museum has shouldered the social responsibility of education and popularization of science.With the development of the times,the purpose of the museum has changed from "collection-centered" to "audience-centered".And at the same time,"learning and experience" has gradually replaced "authority and education" as the mainstream paradigm of museum education.The educational function of museums has been further emphasized.However,the existing museums cultural and creative design still lack of educational awareness.Although some cultural and creative products with educational are available,there is still a lack of targeted and specialized studied.Starting from the particularity of museum education in museums,this paper analyzes and explores the existing cultural and creative products with educational functions,and introduces relevant educational theories and design theories.And then summarizes the museum educational cultural and creative product design strategies : Divide the knowledge system of the museum,design a multi-path learning entrance;Combining the cultural factors of the museum,design a sensory experience;Restore the cultural atmosphere of the museum,design an immersive operating environment;Reconstruct the behavior of learning,design social sharing mode.At the same time,this paper takes Lanting Museum,which has a strong calligraphy education atmosphere in China,as the subject of practice.A series of cultural and creative products are designed from the perspective of splitting educational resources,creating learning environments and reconstructing learning behaviors to integrate the characteristic culture of Lanting Museum-Calligraphy culture,Wei Jin culture and Jiangnan culture are transmitted to users in a more experiential and interesting way.Realizing the education and promotion of regional culture,providing a reference path for the cultural and creative design of small and mediumsized museums represented by Lanting Museum.