Case Study On Introducing Strategic Investors Into Gree Electric

State-owned enterprises have assumed great economic and social responsibilities,but with the development of market economy,state-owned enterprises have exposed various drawbacks,and its reform is imperative.Under the wave of state-owned enterprise reform,different enterprises have chosen different paths.Among them,the method of introducing strategic investors is favored by some enterprises.This paper selects Gree Electric as the research object,and finds that Gree chooses to introduce strategic investors under the motives of responding to national policies from a macro perspective,responding to fierce competition in the industry from a meso perspective,and breaking through its own development bottleneck from a micro perspective.Through the establishment of management entities,selection of Hillhouse Capital,restructuring of the shareholding structure and the structure of the board of directors,the mixed ownership reform will be gradually completed.Through the comparative analysis of four aspects of corporate governance,business strategy,financial performance and capital market response before and after the introduction of strategic investors to Gree Electric Appliances,it is found that Gree Electric Appliances introduces strategic investors when the development trend is good,attracts and selects suitable strategic investors,Be the first to make changes and avoid risks before your business is in crisis.In addition,the introduction of strategic investors will help Gree Electric to improve its future strategic development.Strategic investors can provide Gree Electric with resources and channels that it lacks,enabling Gree to have a longer development.In addition,the reform of Gree Electric also has positive significance for the original state-owned shareholders,management and strategic investor Hillhouse Capital of state-owned enterprises.The strategic investors introduced by Gree Electric have brought important experience and enlightenment to the reform of state-owned enterprises.For state-owned enterprises,the introduction of strategic investors can diversify their shareholding structures,improve governance,leverage investors,optimize business strategies,achieve good business results,improve financial performance,trigger positive market responses,and enhance investor confidence.Significance.In addition,when Gree Electric introduced strategic investors to choose the path,it selected suitable strategic investors,used its advantages to get rid of its own difficulties,and improved its governance structure through management entity ownership,which provided reform ideas for other state-owned enterprises.The introduction of strategic investors can complement the advantages of state-owned enterprises,which not only rejuvenates the vitality of state-owned enterprises,but also reduces the risk of encountering development bottlenecks in the future.The reform of Gree Electric Appliances has a positive effect on the original state-owned shareholders,management,strategic investor Hillhouse Capital and Gree Enterprise itself.