| As an important pillar industry in China,the auto industry has a profound impact on the growth of the national economy.Starting from 2009 to 2021,China has been the world’s largest auto sales country,and auto consumer finance,as the most promising link in the industry chain,has huge imagination space.Meanwhile,traditional commercial banks,as major players in the personal auto consumer credit market,have become new growth points for commercial banks in recent years as the scale of financing in the real estate market continues to tighten.Z Bank,as a large state-owned commercial bank,has always regarded retail credit business as the foundation of the bank,and introduced the “Credit Factory” model for retail credit business in 2017 in response to the increasingly competitive environment in the field of personal consumer loans.Personal auto consumer loans are the first batch of pilot products to be launched on the “Credit Factory” model,and the core of the model is to standardize the pre-loan operation process and mid-loan approval as the main means to achieve the purpose of batching business development.Since the launch of the“Credit Factory” model for personal auto consumer loans,it has successfully optimized the product flow of retail credit business and improved the management of the integrated operation system.However,as big data technology continues to be integrated into the financial industry,the current model of Z Bank’s “Credit Factory” is beginning to show its limitations in improving efficiency through process transformation alone.This paper firstly compares the current concepts of “Credit Factory” model and Internet finance,and summarizes the credit risk theory and information asymmetry theory related to personal auto loans.Through literature research,the foundation for analyzing the “Credit Factory” model of Z Bank is laid.Secondly,the present situation of the auto consumer credit market is analyzed by comparing the loan models promoted by various auto financial institutions and understanding the products and processes of the same institutions.Then,we provide an overview of the traditional model of Z Bank’s auto consumer loans.This includes an analysis of the problems of the traditional model and the background of the launch of the “Credit Factory” model,a summary of the operation of the “Credit Factory” model after its launch,and a case study to illustrate the features of the “Credit Factory” model.Finally,through the analysis of the process of the “Credit Factory” model,the problems that restrict the development of personal auto loans are identified,and the optimization strategies for personal auto loans under the “Credit Factory” model are proposed. |