Research On The Optimization Of Travel Service Business Operation Strategy Of Company A

With the rapid development of national economy and consumption level,China’s automobile industry began to shift from sales to service,automobile production and marketing enterprises are facing great opportunities and challenges.With the advent of Internet economy and big data era,establishing brand value,creating good reputation and providing better service for users are the goal pursued by automobile enterprises,and the only way out for business transformation,service upgrading and business thinking change of "automobile service group".Company A,as the main engine plant,in such a situation,relying on the construction of Internet platform,through the application of operation strategy of automobile travel service business,helps vehicle marketing,enables the service transformation of dealers,and improves the efficiency of vehicle operation.The purpose of this paper is to summarize and analyze the status quo of a company’s automobile travel service business operation strategy,in the face of market and competition,to realize the transformation of travel service providers.Through the construction of a more in line with the current market environment,technology environment business operation strategy to enhance the competitiveness of a company.This paper first introduces company a,describes the current travel service operation dilemma of company a,and analyzes the challenges faced by company a under the combination of external environment and internal environment.Then,through the research on the travel business strategy of a well-known travel service provider,this paper clarifies the target market positioning and business portrait of a well-known travel service operator,and introduces its main travel business and its characteristics.Then it describes the company’s business operation strategy and selection reasons,as well as the current business operation mode.According to the operation data analysis results,the operation problems are summarized and diagnosed.Finally,in order to understand a company’s business and consumers’ demand preference,questionnaire survey and data collection are carried out.According to the data analysis results,based on the travel service operation strategy of a well-known enterprise,this paper provides improvement ideas and strategies for company a’s travel service business.Through the research on the operation strategy of company a,it will help other similar companies in the Internet economy to improve vehicle operation efficiency,increase revenue,realize transformation,and provide certain reference for other similar companies to improve market competitiveness.