Research On The Display Space Design Of Intangible Cultural Heritage Towns In Jiangsu And Zhejiang Under The Interactive Context

China’s intangible cultural heritage（hereinafter referred to as intangible cultural heritage）is the greatest cultural wealth of the Chinese nation.The protection and promotion of intangible cultural heritage is of great significance to inheriting the historical context of the Chinese nation,maintaining cultural self-confidence,and building a strong socialist country.In recent years,the state has successively promulgated many policies on the protection of intangible cultural heritage,including supporting some villages and towns and communities with intangible cultural heritage characteristics to establish intangible cultural heritage museums and intangible cultural heritage institutions,and holding a variety of intangible cultural heritage exhibitions and publicity activities.Because intangible cultural heritage has the characteristics of vitality,rheology,and regionality,the exhibition space in the intangible cultural heritage theme town（hereinafter referred to as the intangible cultural heritage town）is an important place for publicity and display of intangible cultural heritage.At present,the display space in the intangible cultural heritage towns in Jiangsu and Zhejiang still uses the traditional display form of static images and texts,which lacks the interactive experience of participants,making it difficult to present the dynamic characteristics of intangible cultural heritage.In response to this existing problem,this thesis proposes to involve the interactive context in the design of the display space of the intangible cultural heritage town.First expounds the research background,purpose and significance,as well as the related research results at home and abroad.Second sorts out and defines the interactive context and related concepts of the display space of the intangible cultural heritage town,and summarizes and analyzes its design advantages and design elements.Again summarizes the distribution of the exhibition spaces of the intangible cultural heritage towns in Jiangsu and Zhejiang,summarizes the design status of the exhibition spaces by category,and makes a detailed analysis of the exhibition spaces in the Suzhou Embroidery Town and the Silk Town through reference materials and field research.At present,there are still some shortcomings in the space,such as weak emotional experience,single multimedia interaction method,insufficient regional expression and lack of continuous active display.Next time puts forward the design and improvement principles of the exhibition space of the intangible cultural heritage towns in Jiangsu and Zhejiang in the interactive context,and condenses the design and improvement strategies of multi-sensory environment creation,multimedia technology application,and active display form through case analysis.At last takes the China Hubi Cultural Center in Shanlian Hubi Town,Huzhou City,Zhejiang Province as a design innovation practice,and designs from the architectural form,landscape form and exhibition space,as an innovation of the exhibition space of the intangible cultural heritage town in Jiangsu and Zhejiang under the interactive context Application is the final form presented by this research.With the development of the times,the living environment of intangible cultural heritage has gradually deteriorated,and the inheritors are faced with the problem of lack of successors.At the same time,more and more people pay more attention to the experience of the exhibition process,and their visiting needs have also changed.Intervening the interactive context into the display space design of intangible cultural heritage towns in Jiangsu and Zhejiang regions can follow the laws of activation of intangible cultural heritage,pay attention to the dynamic display process of multimedia,reflect regional cultural characteristics,and create a multi-sensory emotional experience.In this way,it breaks the tediousness of the static display of text materials in the traditional exhibition space,enhances the interactive experience of visitors,and generates emotional resonance.Through this research,it is hoped that the intangible cultural heritage can be better disseminated under the characteristic carrier of the intangible cultural heritage town exhibition space,and arouse the society’s awareness of the protection of intangible cultural heritage.