Research On Experience Design Of Dong Cultural And Creative Packaging

With the arrival of experience economy,people’s consumption demand shows a trend of changing from functional demand to experience demand,and creating personalized experience has become the focus of design.Cultural and creative products are one of the microcosmic manifestations of cultural and creative industries,which are deeply sought after by the public and their product categories emerge endlessly.However,the corresponding cultural and creative packaging is lack of attention,there is a design phenomenon of focusing on products and ignoring packaging.As a result,the cultural disconnection between cultural and creative products and packaging,simple imitation of cultural and creative packaging,burying cultural and creative products and other packaging design problems have harmed the cultural experience of consumers.At present,the academic circle has not studied the cultural creative packaging design from the perspective of experience.Therefore,this paper will try to put forward the cultural creative packaging design path centering on creating experience under the background of experience economy through research.This topic takes the packaging design of cultural and creative products as the research object,and takes the logical connection between experience design and relevant theories,Dong culture and cultural and creative product packaging design as the research content.Firstly,the experiential design theory is sorted out and the research status of cultural and creative packaging design and dong culture is analyzed to provide a theoretical basis for the follow-up.Secondly,it analyzes the packaging design of cultural and creative products of museums,cultures and ethnic minorities,and summarizes their packaging characteristics.In addition,it explores the cultural embodiment of cultural innovation packaging and analyzes the path of cultural transformation.It focuses on the analysis of the experience elements in the levels of instinct,behavior and reflection.Finally,the paper explores the design methods of dong cultural and creative packaging based on experience design theory,and summarizes the design strategies of sensory experience,participatory experience and cultural experience.Taking the cultural and creative packaging design of Dong ethnic group in Sanjiang,Guangxi as a practical case,the design practice is demonstrated.In this paper,literature research method,case analysis method,field investigation method and other research methods are used to analyze and summarize the design elements of cultural and creative packaging in detail.The innovation point of this paper is to cross study from the perspectives of experience design theory,aesthetic experience theory and cultural hierarchy theory,systematically analyze the experience factors of cultural and creative packaging,and deduce the design methods of sensory experience,participation experience and cultural experience.The significance of this study has two aspects.In terms of theoretical significance,this paper studies cultural and creative packaging design from the perspective of experience,analyzes the packaging design elements that affect consumer experience,and discusses the application path of culture in cultural and creative packaging.Finally,the design method of dong cultural and creative packaging of sensory experience,participation experience and cultural experience is proposed,which expands the research content of ethnic cultural and creative packaging design.In a practical sense,it provides concrete solutions to the existing problems of cultural and creative product packaging,and provides new design references and design ideas for cultural and creative packaging design based on ethnic cultural resources.