Research On The Interior Renewal Design Of Physical Bookstores In The Background Of Digital Age ——Take The Shanghai Book City As An Example

Today,in the context of the digital age,the advancement of Internet information technology and the breakthrough of every new technology will affect the way of life of human beings and the values of human beings.At present,the way people get information is not limited to the paper books on the shelf,and even the way to buy books is not limited to the physical bookstore.With the rapid development of the Internet,e-books,online books,online bookstores and other reading forms and changes in book-purchasing modes will subtly affect the development of brick-and-mortar bookstores.As a place for book sales,physical bookstores have suffered from shocks,but the social value of physical bookstores is irreplaceable under the development of the Internet.Some of these brick-and-mortar bookstores are being upgraded and optimized under the support of national policies and managers.Concepts such as smart bookstores,unmanned bookstores,and online celebrity bookstores are successfully transforming in the context of the digital age.In the trend of the progress of the times,the development of brick-and-mortar bookstores combined with Internet technology will also provide opportunities for the transformation of brick-and-mortar bookstores.physical bookstore is an important cultural space for a country and a city,which will show the metropolitan temperament of a city and reflect the cultural level of the city and society.While disseminating culture,physical bookstores also promote cultural exchanges,play an irreplaceable advantage of online bookstores,and are a key link in building a socialist civilized country.If the cultural demand of a city is very high,then the physical bookstores will spread all over the city streets.The cultural significance of the physical bookstores cannot be measured in material.This paper takes the physical bookstore of Shanghai Book City as the research object,and studies the trend and development of the operation and upgrading of the physical bookstore in the context of the digital age.Combined with excellent design cases,and through the evolution of bookstores and the space attributes of bookstores,the design rules and methodology of "Internet + physical bookstores" are proposed to be applied to Shanghai Bookstore,and the online bookstore module is developed to enable the bookstore to integrate online and offline,using the Internet The technology manages books,applies artificial intelligence equipment in the space,reduces labor costs to a certain extent,and can also provide readers with more convenient book buying services.Book purchase mode.Provide readers with a cultural highland space of Shanghai Book City with cultural atmosphere,humanistic care,and humanistic technology.