Study On Leisure Space Service Mode Of Tianhe Business District In Guangzhou

Leisure behavior as the way we relax,leisure space for socializing,leisure activities,leisure industry as an important part of our national economy,leisure demand as people based on the demand of the higher level after food and clothing,the leisure related research for the growth of the people,for the development of the economy,For the construction of a harmonious society will play a positive role in promoting.The leisure industry in China has a short development time and a fast development speed.In addition,nowadays people have higher and higher requirements for consumption satisfaction,and the change of consumption mode and consumption demand.At the present stage,leisure space is facing great survival pressure and new development opportunities.Firstly,this thesis summarizes the research status of leisure space at home and abroad by referring to relevant literature,referring to national policies supporting the development of leisure industry in recent years,and analyzing excellent cases of leisure space.Secondly,it conducts field research on the leisure space of Tianhe Business circle,analyzes its leisure industry,analyzes the business model and spatial layout of leisure space,and understands their needs from both consumers and operators.Again through service design idea and method,combining with consumer behavior and consumer experience satisfaction,and to explore the user while the leisure space for consumption experience factors that influence the customer satisfaction through focus group interviews,combined with the user journey figure,it is concluded that the influencing factors of customer satisfaction,and combined with KJ method classifies the influence on these factors,screening,The matrix operation is used to get the relationship between the influencing factors,and then questionnaires are used to collect data,and online analysis software SPSSAU is used to analyze the validity,reliability,frequency and correlation of the data.According to the research results,based on the concept of service design thinking,collective leisure space for the service patterns of innovation,strategic Suggestions are put forward,and provides the design scheme of space design,rich in its leisure space,maintain its internal used for auxiliary leisure activities of props,to maintain its overall environment clean and tidy,Create a place for leisure activities that both operators and consumers feel comfortable.The subject based on the concept of service design and combining the theory of consumer behavior to explore the leisure space factors that affect customer satisfaction and puts forward some Suggestions and solutions to improve the consumer experience satisfaction,promote the leisure consumption,driving the development of leisure industry and economic development,for the optimization of the service mode of recreational space in the future.