Research On Packaging Innovative Design Of Time-honored Souvenirs Under The Background Of Urban Cultural Tourism

The Time-Honored brand is an important historical and cultural heritage of a city.It carries the city’s excellent traditional culture,has witnessed the development of a city’s history and commerce,and is closely related to the city’s cultural tourism.With the rapid development of the cultural tourism industry and the rising cultural identity,national self-confidence,and patriotism,the growth of cultural consumption has provided a good opportunity for the innovative development of Time-Honored brands.Therefore,the subject research aims to promote Time-Honored brands to play an active role in the development of urban cultural tourism,explore the possibility of combining Time-Honored souvenir packaging with urban cultural tourism,and then realize the "urban cultural tourism theme" souvenir packaging design,which is a cultural tourism background The innovative design of the Time-Honored packaging below provides a reference.The subject is based on the background of urban culture and tourism,taking Juxiangyuan bakery in Zhongshan as the research object,and adopts the combination of theory and practice to promote the research of the subject.In terms of theory,it provides theoretical support for the subject research by discussing the correlation between cultural tourism and Time-Honored brands,clarifying the concept and value of urban cultural tourism,and sorting out the role of Time-Honored brands in the development of urban cultural tourism.First,by analyzing Zhongshan’s characteristic culture and integrating Zhongshan’s cultural tourism resources,the cultural context of Zhongshan is clarified;secondly,the current situation of Juxiangyuan is expounded from the three aspects of brand status,characteristic craftsmanship and consumer groups;thirdly,from the perspective of visual The product vision of Juxiangyuan is analyzed from three aspects: performance,cultural performance and design innovation under the background of cultural tourism,and summarizes the problems of homogenization of visual patterns,lack of urban cultural meaning and despising trend development trends;finally,select domestic excellent products.The case of packaging design is compared and analyzed from three aspects: nostalgic marketing,urban image transmission and national trendy design style,and the enlightenment of the subject’s practice and innovation is realized.In terms of practice,with the theme of "Courtesy of Zhongshan",with the help of quantitative research to assist the packaging design positioning,and then through the exploration of the landscape elements related to Sun Yat-sen’s culture,the historical elements that witness the development of Zhongshan,and the characteristic elements representing the brand of Juxiangyuan,symbolic translation is carried out.It is used in the packaging of Juxiangyuan almond cookies to realize the innovation of urban cultural tourism theme souvenir packaging.Through theoretical research and design practice,it has practical significance for highlighting the cultural initiative of Time-Honored brands,better promoting the dissemination of urban culture,and optimizing the urban cultural business card for walking.To a certain extent,it is of great significance to promote the innovation of Time-Honored souvenir packaging and enhance the positive role of time-honored souvenir packaging in urban cultural tourism.