The Research On The Impact Of Financial Performance Of Enterprise Participating In Targeted Poverty Alleviation

If we want to achieve the macro vision of a well-off society in an all-round way,the most difficult task is to lead the rural poor groups out of poverty,which is also a necessary step of China’s sustainable economic track.On November29,2015,the CPC Central Committee and the State Council jointly released the document "decision of the CPC Central Committee and the State Council on winning the battle of poverty alleviation".The document elaborated the role of enterprises in the field of poverty alleviation,provided guidance for enterprises to participate in poverty alleviation work,and promoted the accurate poverty alleviation work to have more yuan construction support.On September 9,2016,the China Securities Regulatory Commission(CSRC)compiled the opinions of the China Securities Regulatory Commission on giving play to the role of the capital market to serve the national poverty alleviation strategy,clarifying the social responsibility position of listed enterprises,proposing them to make more contributions in the field of targeted poverty alleviation and provide stronger support for the poverty alleviation program.Focusing on the topic of "improving the assessment mechanism for targeted poverty alleviation",the document states the supervision obligations of Shanghai and Shenzhen stock exchanges,so as to ensure that the specific information of poverty alleviation activities of listed enterprises is standardized and publicized.Therefore,with the help of case study,this paper selects my shares,a representative listed enterprise involved in targeted poverty alleviation,as the research object.Through analysis and discussion,the following conclusions are drawn.My shares not only created the "5 +" poverty alleviation model according to its own reality,but also continuously improved and promoted it in practice,paying special attention to the establishment of subsidiaries in national and provincial poverty-stricken areas.In this way,it can not only actively fulfill social responsibility,realize poverty alleviation responsibilities and help poor residents to get rid of poverty;it can also realize cooperation with local government,agricultural cooperative organization and poor households,make full use of various resources,promote the continuous reduction of costs,and achieve better financial performance,which is an important motivation for them to actively participate in targeted poverty alleviation.During the implementation of targeted poverty alleviation,my shares continuously strengthened cooperation with financial institutions,thus forming more diversified financing channels,effectively raising funds,significantly improving its own financing ability,better realizing the effect of financial leverage,and boosting the overall performance of the enterprise.The relevant awards and honors obtained by targeted poverty alleviation will effectively shape the company’s good image,enhance its popularity,form a good brand effect,and attract more stakeholders to participate in it,which can effectively increase the company’s product sales,enhance the enterprise value,and thus have a positive impact on financial performance.