The Influence Of SARS Experience On News Contact And Learning Of COVID-19 Epidemic

At the end of 2019,a pneumonia outbreak caused by "novel Coronavirus" broke out in China.During the struggle with the novel Coronavirus,the public showed great solidarity and tenacity,actively prevented and coordinated with isolation,and made great contributions to the prevention and control of the epidemic.For China,"pneumonia epidemic" is not a new word.As early as 2003,there was an outbreak of SARS,namely "SARS" in China.Does similar experience and experience affect people’s ability to obtain information from "COVID-19" related news and form protective intentions?This is the main problem of this paper.In communications,"cognitive mediation model" put forward by scholars Evenland explain how can the public learn protection knowledge,the model is think that people with certain motives to watch the news,motivation can affect people’s attention to the news,and engender relational thinking,when browsing the news finally obtain knowledge in the news.Based on this model and the experience of SARS epidemic,this paper discusses the learning process of news during the COVID-19 epidemic.Through questionnaire survey,the author collected a total of 544 valid questionnaires and carried out data analysis on them.According to the analysis results of the data,it can be concluded that:"SARS" experience,both in direct experience and indirect experience of people during the period of "new crown" actively search for relevant information and thinking have a significant positive influence on relation,thus indirectly affect people during the outbreak of interpersonal communication and risk perception of the "new champions" virus,and ultimately affected the protective behavior intention of epidemic diseases,that is,the "SARS" epidemic of experience makes them during the outbreak of the "new champions" are more sensitive to capture the related news and information and produce protective consciousness,is a national disease resistance has laid a solid mental foundation.The contents explored in this paper provide practical reference for the information release and public guidance of major public health emergencies,so as to spread media information more effectively and make greater contributions to the health of the people and the safety of the society.In addition,according to the author to search the related literature,both at home and abroad to "cognitive mediation model" and the combination of health communication field research,mostly on the audience cognition of environmental pollution or some kind of disease,and for some specific "environmental pollution" or "disease",the audience is mostly in the case of lack of experience and experience to contact and learning of health information,but for our country,the audience for the risk of outbreak of the "new champions" has a unique perception and media contact interference factors,this factor is the historical experience,"SARS" If the audience has similar historical experience and has the motivation to contact media information,will it have a better communication effect?At present,the research on this kind of problem is still in the blank.The research content of this paper fills in these gaps,further expands the theory of "cognitive mediation model",and puts it in the context of China’s"COVID-19" epidemic,and discusses the localization value of this model.Article introduced the "direct experience" and "indirect experience",these two new variables confirmed outbreak of similar experience "impression",or similar experience can stimulate the people in the face of the outbreak of news a positive role in learning process,it shows the importance of epidemic history education,it is very significance for disease prevention and control.