Research On The Influence Of Fear Appeal And Power Sense On AIDS Attitude Of College Students

With the approval of the State Council,the National Health and Health Commission and other departments have issued AIDS-related programs,which show that China pays more attention to AIDS treatment and intervention.Now,most researchers also regard this as a research hotspot to contribute their scientific research ability to the advancement of national AIDS work.This paper also pays attention to the development of AIDS,but the difference is that it focuses on the change of people’s attitude towards AIDS.The fear demand variable in the field of communication is introduced,and threatening pictures and words are used to persuade people to stay away from AIDS and cherish life.In the past,some researchers also used fear appeal,but the disadvantages brought by fear appeal were ignored by previous researchers.Fear appeal can cause negative emotions such as anxiety,anxiety and depression.This paper focuses on alleviating negative emotions and introducing a new variable sense of power.According to the theory of approaching motivation,the sense of power can enhance the individual’s sense of control,relieve anxiety and produce positive behavior.Therefore,what kind of influence will it have on the individual’s attitude towards AIDS if the two variables,fear appeal and sense of power,work together? The full text includes two studies in total:Study 1 verifies the persuasion effect of fear appeal through questionnaire survey,explores the combination of fear appeal and AIDS attitude,and investigates the change of individual AIDS attitude under the conditions of high and low fear appeal.A total of60 subjects participated in this experiment,and persuaded by letting the subjects watch the words and pictures presented on the computer.It is concluded that under the condition of high fear appeal,individual AIDS attitude is significantly different,while under the condition of low fear appeal.In the second study,the variable of power sense was introduced.Because of the fear that the individual’s idiosyncratic power will affect the experiment,the subjects with low power trait were selected from the General Power Sense Scale,and the experimental study 2(high and low fear demands)*2(high power and low power)was carried out.A total of 125 subjects participated in this experiment and were randomly divided into high fear and high power group,high fear and low power group,low fear and high power group.(2)After watching low threat pictures,individuals withigh sense of power have no change in attitude towards AIDS;(3)After watching high threat pictures,individuals with low sense of power have no change in attitude towards AIDS.(4)After watching low threat pictures,individuals with low sense of power have no change in attitude towards AIDS.(5)There is interaction between fear appeal and power,and there is significant difference between high fear and high power in AIDS attitude.It is also of certain social significance to enrich the research related to the development of fear demands and to guide individuals and organizations to publicize AIDS prevention.the approval of the State Council,the National Health and Health Commission and other departments have issued AIDS-related programs,which show that China pays more attention to AIDS treatment and intervention.Now,most researchers also regard this as a research hotspot to contribute their scientific research ability to the advancement of national AIDS work.This paper also pays attention to the development of AIDS,but the difference is that it focuses on the change of people’s attitude towards AIDS.The fear demand variable in the field of communication is introduced,and threatening pictures and words are used to persuade people to stay away from AIDS and cherish life.In the past,some researchers also used fear appeal,but the disadvantages brought by fear appeal were ignored by previous researchers.Fear appeal can cause negative emotions such as anxiety,anxiety and depression.This paper focuses on alleviating negative emotions and introducing a new variable sense of power.According to the theory of approaching motivation,the sense of power can enhance the individual’s sense of control,relieve anxiety and produce positive behavior.Therefore,what kind of influence will it have on the individual’s attitude towards AIDS if the two variables,fear appeal and sense of power,work together? The full text includes two studies in total: Study 1 verifies the persuasion effect of fear appeal through questionnaire survey,combines fear appeal with AIDS attitude,and investigates the change of individual AIDS attitude under the conditions of high and low fear appeal.A total of 60 subjects participated in this experiment,and persuaded them by watching the words and pictures on the computer.It is concluded that under the condition of high fear appeal,individual AIDS attitude is significantly different,but it does not happen under the condition of low fear appeal.In the second study,the variable of power sense was introduced.Because of the fear that the individual’s idiosyncratic power will affect the experiment,the subjects with low power trait were selected from the General Power Sense Scale,and the experimental study 2(high and low fear demands)*2(high power and low power)was carried out.A total of 125 subjects participated in this experiment and were randomly divided into high fear and high power group,high fear and low power group,low fear and high power group.Finally,it is concluded that:(1)under the condition of high fear,the individual’s attitude towards AIDS changes negatively,while under the condition of low fear,there is no change;(2)Under the condition of high power,the individual’s attitude towards AIDS changes negatively,while under the condition of low power,there is no change;(3)Fear appeal and power sense have a significant interaction in the change of AIDS attitude.Only when individuals are in high fear and start high power,their attitude towards AIDS changes negatively.