Research On The Application Of Peking Opera Facial Makeup In Cosmetic Packaging Design

As the quintessence of our country,Peking Opera has its unique artistic expression,vivid and intriguing interpretation and unique mellow flavor,and has always occupied a pivotal position in the field of art.Facial makeup,as one of the most important means of expression in Beijing Opera,is worth learning,exploring and using for reference in our exploration of design,no matter in terms of its unique shape,brilliant colors and visual language expression with rich symbolic significance for the characters.The author will discuss the visual elements of Peking Opera facial makeup from three aspects,including "form","color" and "meaning".Collect books and literature about Peking Opera facial makeup,extract the painting structure and color implication of the pattern of Peking Opera facial makeup,refer to modern design methods,and summarize.Now the domestic and foreign cosmetics are numerous,brand packaging styles are different.But overall,the market share of foreign cosmetics brands is much higher than that of domestic brands.On the one hand,domestic brands do not invest enough in product research,resulting in uneven quality of products.On the other hand,China does not pay attention to its own brand characteristics and product packaging,only blindly imitate and copy foreign packaging design.The author hopes to subvert the inherent visual design thinking mode and explore more traditional elements through the study of traditional art--Peking Opera mask,so as to provide a broader space for future design work.More hope to the traditional art-Peking Opera mask can have a certain inheritance and carry forward,so that the packaging design of domestic cosmetics more with national cultural connotation.The first chapter of this paper mainly describes the research background,research status,research significance,research methods and innovation points of the paper.The innovation of this paper is the thinking of the visual elements of Peking Opera facial makeup,and the pattern structure and color implication of Peking Opera facial makeup are classified and analyzed.Using the modern design method,the Peking Opera mask is designed again.Peking Opera facial makeup is integrated into cosmetic packaging design to enhance the cultural connotation of cosmetics.The second chapter is the elaboration of cosmetics packaging design.Starting from the development process and current situation of domestic cosmetics packaging design,it puts forward three problems: excessive pursuit of domestic cosmetics packaging,plagiarism and imitation,and inaccurate design positioning.The trend of cosmetic packaging design at home and abroad is analyzed,and the significance of integrating Peking Opera mask into cosmetic packaging design is put forward.The third chapter mainly expatiates on the purities and uglies of Peking Opera masks and their stylistic features.Chapter four analyzes the visual expression of Peking Opera facial makeup,and studies the pattern structure,pattern semantics,color expression forms and color semantics of Peking Opera facial makeup.The fifth chapter is the cosmetic packaging design practice of Peking Opera facial makeup,taking Peking Opera facial makeup as the design element,extracting the pattern and color implied meaning of Peking Opera facial makeup,and completing the packaging visual performance design of cosmetics.The sixth chapter is the prospect and analysis of the application trend of Peking Opera facial makeup in cosmetics packaging design.