A Study Of New Color Words In Cosmetics From The Perspective Of Memetics

The research object of this article is the emerging color words used in the cosmetics industry.Compared with traditional color words,the emerging color words of cosmetics are significantly different in the number of syllables and word formation.Among the emerging color words of cosmetics,three syllables occupy the absolute advantage,followed by four syllables.According to the relevance between morphemes,the emerging color words of cosmetics can be divided into X + color morphemes,X + color,color morphemes + X,and color-like words.The color-like words refer to words that do not contain color-emergent morphemes or "colors",but still have the function of color-emulation.Compared with traditional color words,emerging color words of cosmetics have distinct semantic characteristics,which are embodied in the four aspects of latent conceptualization,explicit connotation,subjective expression,and multi-terminal semantics.As a new thing,the emerging color words of cosmetics have a pragmatic function unmatched by traditional color words.It can add a variety of color expression methods,guide consumption growth,embody care for people and attention to nature.From the perspective of pragmatics,there are certain reasons why the emerging color words of cosmetics can become more popular.Starting from the point of view of memetics,these words go through the four stages of assimilation,memory,expression,and dissemination;and the test criteria for successful memes are clarified.According to the meme of cosmetic color words,it can be divided into phenotype meme and genotype meme.The phenotype meme object comes from the physical world,the psychological world,and the cultural world;and the genotype meme successfully completes the table by copying the names of the same color objects,copying the words with color morphemes,and copying the meme objects and their statistic semantics Color task.At the same time,there are certain issues worth pondering,such as ambiguity,obvious follow-up effect,and vulgar language usage.These problems need to be solved by standardizing word formation and increasing supervision.The combination of linguistic memetic research and emerging color word research is to analyze the variation of color words from a new perspective,so as to give cosmetic merchants,media,and consumers some suggestions by studying emerging color words in cosmetics.