The Application Of Y2K Aesthetics In Poster Design From The Perspective Of Postmodernism

In the late 20 th century,because of the emerging digital production technology and the rejection of modernism design principles,visual design in this period has undergone a fundamental change in thinking and form.Postmodernism believes that art can exist in many forms.At that time,the development of the Internet made artists start to use computers for creative expression,which brought different sensory stimulation to people.New creative ideas impacted the traditional design concept,thus creating a new design era.Therefore,digital art came into being,extending people’s artistic thinking and enabling art The aesthetic Utopian complex of the artists is realistic.After that,Y2 K aesthetics appeared.Y2 K aesthetics can be understood as aesthetics in2000,which is a popular culture around the millennium.The core idea of Y2 K aesthetics is optimism and technological utopia.At that time,the Internet was just emerging,people had a strong interest in its emergence,with the computer Internet UI and electronic products as the main part,forming a distinctive and unique design style.This style extended to affect the fashion and design fields at that time,and became the cultural label at that time.Those designs with a sense of the future can be understood as the core of this aesthetics.Starting from the background of postmodernism,this paper introduces the concept,artistic features and digital art under the influence of postmodernism,so as to introduce Y2 K aesthetics,Y2 K aesthetics background,Y2 K aesthetics common design elements and Y2 K aesthetics common style features in the design of the Shanghai Daily newspaper,and integrates my graduation design together Elaboration.