Research On Digital Design Of Lahu Ethnic Group Intangible Cultural Heritage In The Context Of Demassify Communication

In the context of digital humanities,due to the impact of emerging technologies and the rise of interdisciplinary research,the way of intangible cultural protection has changed.However,in terms of the digital research on the intangible cultural heritage of ethnic minorities,it is still focused on conducting macro research on cutting-edge digital technology,and there is a lack of a microscopic consideration of the actual inheritance and development of non-heritage of ethnic minorities.Therefore,when conducting research related to the digital design of ethnic minorities,this topic fully considers the folk art characteristics of the intangible cultural heritage of ethnic minorities.Taking the Lahu ethnic group in Nanmei,Yunnan as the main subject of research,starting from within the ethnic group,fully considering the degree of ethnic identity To integrate intangible cultural heritage with modern life.Combining with the latest research hotspot "Demassify Communication" in communication,grasp the rising opportunities of demassify communication,and use the "long tail" feature of niche communication to provide a personalized micro-context for digital design research and build vertical inheritance The digital design path of the intangible cultural heritage of Lahu people combined with horizontal communication.Taking the Lahu ethnic group as a case,specific research and practice are carried out to provide case guidance for interdisciplinary research on the digital design of the intangible cultural heritage of ethnic minorities.The article will be discussed in five parts: The first chapter discusses the background and significance of the research,and clarifies the research path of the combination of niche communication and digital design.Chapter two analyzes the digital development status of Lahu intangible cultural heritage based on field investigation,and also points out the limitations in its development,paving the way for the facts discussed later;The third fourth chapter is the theoretical focus of the research.It discusses the rationality and feasibility of the integration of demassify communication and digital design.On this basis,a demassify communication path for heritage digital design,combined with excellent digital design case analysis,provides ideas and methods for the digital design of the intangible cultural heritage of the Lahu people in the context of damassiy communication and provides theoretical guidance for design practice.The fifth chapter is the digital design practice of the intangible cultural heritage of the Lahu ethnic group in the context of niche communication,combining theory and practice.Relying on the theme of "secret environment" is divided into the digital display and digital communication.Based on We Chat mini-programs,the digital design of Lahu people ’s intangible cultural heritage is carried out from the perspectives of digital storage,digital dissemination,and digital display.The advantages of digital technology,through the power of communication,contribute to the inheritance of the intangible cultural heritage of the Lahu people and achieve sustainable development.