Design And Factors In UTAUT Model For Jilin Local Opera Industry

With a long history,unique charm and profound mass foundation,opera is an important carrier to embody and inherit the excellent traditional Chinese culture.Rooted in the fertile soil of Chinese culture,as an important part of Chinese cultural character,opera has a unique bearing and verve.Under the trend of cultural diversification,the task of protecting and inheriting traditional opera is very urgent.In 2015,the general office of the state council issued several policies on supporting the inheritance and development of traditional Chinese opera(hereinafter referred to as the policy)to further strengthen policy support and revitalize the art of traditional Chinese opera.The policy explicitly supports the inheritance and development of opera,implements the revitalization project of local opera,and incorporates it into the overall plan of the 13 th five-year plan for national economic and social development.In article 20,it points out that "the Internet should play an important role in the inheritance and development of opera,and encourage the popularization and publicity of opera through new media".This provides the most direct policy opportunity for the cooperation between opera and the Internet.As a big opera province,jilin provincial party committee and provincial government attach great importance to the development and inheritance of opera culture.In order to promote the construction of local operas and thoroughly implement the policy spirit of the state council,jilin province has made solid efforts to promote the protection and inheritance of local opera types,and supported the innovative development of pingju,manchu xincheng opera,huanglong opera,Korean opera,guandong lv opera and errenzhuan opera."Policy" puts forward higher requirements for the development of local opera in a targeted way,and it is urgent for us to inquire into the future ways of local opera,think about the relevance with the spirit of The Times,reshape the survival situation of local opera from the perspective of "time" and "trend",and reorganize the cultural value sequence of local opera.Therefore,this study will base on the situation of jilin province,expected in real and effective investigation and study,based on the UTAUT model to explore the Internet technology in the Internet technology in jilin province local opera industry application influence factors,through empirical research,quantitative guide according to the results of data analysis to the development of Internet technology in the local opera industry application of effective strategies,to better achieve the balanced and sustainable advanced development of jilin province local opera,the specific research work mainly embodied in the following aspects:1.The development of local operas and the evolution of integrated technological models in jilin are reviewed,and the development approaches and methods of Internet + opera are discussed around network propaganda and network interaction,and the shortcomings of the development effects of Internet + opera are analyzed.Because of the Internet technology is relatively local opera traditional development mode innovation attributes,this research will be based on the UTAUT technology integration theory on the basis of analyzing the origin,sorting out between the Internet and jilin local opera approach,questionnaire and structural equation model combined with the empirical investigation work,check whether the research conclusion can be extended,and the influence factors to study the quantitative relationship.In combination with the empirical research,the thesis first obtains the corresponding conclusions based on the case study and constructs the theoretical hypothesis model.To collect data,the model of influencing factors,which are mentioned in the mutual function relationship between the preliminary inquiry,adjusted based on the results of effect test,analysis of various factors affecting the path validation theory hypothesis model,finally concluded that jilin local opera industry application of Internet technology adoption behavior of various kinds of influence factors and its structure and the quantitative relationship.2.Conclusion and summary.Based on the empirical research,the corresponding conclusions are obtained,and the conclusions are formed based on the case studies,so as to clarify the specific meaning and interaction of various factors that can influence the application of Internet technology to local opera industry in jilin.Through the above research,this paper draws the following conclusions:(1)among the main variables,performance expectation,effort expectation,social influence and convenience all have influences on the use intention.Performance expectation,effort expectation,social influence and convenience have a significant positive impact on behavioral intention.The social influence has the highest impact intensity,followed by effort expectation,followed by performance expectation,and convenience has the lowest impact.(2)based on the current problems and the influence of Internet technology in jilin local opera industry application technology acceptance factors,from convenient conditions,performance expectations,this study puts forward to expectations,social influence,the following countermeasures: add based on external conditions,internal personnel for the development of ecological succession and team construction,policy implementation,put forward the development strategy of jilin local opera.The research results obtained in this study have enriched the theoretical system of local opera in jilin,and have certain practical reference value for the reflection on "development of local opera in jilin".