The Design Of Signage And Guidancesystem For Hefei Lei Street

As the core of a city’s economic development,the commercial street is one of the areas with the largest data of urban population flow,which undertakes the task of driving the urban economic growth.With the continuous development of urban modernization,the gradual expansion of the scale,the gradual increase of internal infrastructure and public facilities,the increasing diversity of urban elements,the design of urban internal signage guidance system becomes more and more important.A reasonable urban commercial street sign guidance system can not only give full play to the city’s functions,but also reflect the level of a city’s civilization.However,due to the lack of attention paid to the signage guidance system in today’s urban planning,there are some simple,plagiarized and irregular phenomena in the signage guidance system design of some urban commercial streets.Part of the signage guidance only plays a temporary role,and the overall planning is rough and incomplete.These signage guidance can not promote commercial consumption,or even meet the needs of communication Interest demand.Therefore,it is very necessary to study the design of signage guidance system for urban commercial street.Urban development cannot be separated from a systematic organization,which not only needs to integrate the original ecological environment and modern architecture,but also needs a profound cultural heritage to support.The commercial street is located in the prosperous area of the city,which to a certain extent reflects the cultural connotation and civilization of the city.A set of standard and standardized commercial street sign guidance system is becoming more and more important.On the one hand,on the basis of its basic functions,the logo oriented design of commercial street should also give the audience a sense of visual impact and need to be a specific symbol of a city or region;on the other hand,human beings need a standardized and stable public environment space to make people and the environment more harmonious.A set of perfect commercial street logo guidance system not only enables consumers to have a better understanding of the block,but also brings consumers a comfortable experience of shopping and entertainment activities,and makes the commercial street more recognized in the hearts of consumers.This paper consists of six chapters.Through the methods of basic theoretical research,field investigation and theoretical practice,firstly,it expounds the concept of urban commercial street logo guidance system design,discusses the diversified relationship between logo guidance system and urban environment and economy,and comprehensively discusses the importance and value of logo guidance system in cultural commercial street.Secondly,it discusses the importance and value of logo guidance system in cultural commercial street Some famous cultural and commercial streets conducted on-the-spot investigation,summarized and analyzed their advantages and disadvantages,summed up the elements of guiding design in cultural and commercial streets,and analyzed the characteristics and design style of logo guiding design from the perspectives of vision,culture,innovation,science and technology.Finally,the paper takes the design of the street logo in Hefei as a practical case,from the angle of combining theory with practice,specifically expounds how to refine the regional cultural symbols based on the culture of central Anhui and Hefei characteristics,so as to demonstrate the feasibility of using the cultural factors of regional characteristics to redesign,and puts forward practical design methods.Finally,it comes to the conclusion that the development of logo oriented system should not only stay at the basic function level,but also increase the exchange and integration of new technology,materials,ideology and culture with logo oriented design in the modern society with rapid development of science and technology,improve the humanization trend of logo oriented design of commercial street,and make logo oriented better serve the people.