| The documentary "If National Treasure Can Talk" reveals the anthropomorphic rhetoric language from its title.If the "cold relic" opens its mouth to speak,what will it tell us? The vitality and appeal of his commentaries inspire more receivers,and the unique rhetorical devices in his language expression make the documentary "If a National Treasure Can Talk" shine.Based on CCTV channel record is made,the central propaganda department,state administration of cultural heritage,China central television(CCTV)on the implementation of national conservation project one hundred documentary "national treasure if talking" commentary which USES rhetoric as the research object,on the theory of rhetoric,the commentary the relationship between rhetoric and context,rhetoric and present research and preliminary probe into the rhetoric effect,Summing up the rhetoric use value of the commentary for the documentary "If National Treasure Can Talk",providing reference for the creation of the documentary in the future.The introduction mainly introduces the origin of the topic,the research significance,the research review,the theoretical basis,the research method,the description of the corpus and the description of the transliteration symbols.The first chapter "If National Treasure Can Talk" rhetoric analysis of the commentary.Mainly discusses the "national treasure if talking" commentary of rhetoric,from phonetic rhetoric,vocabulary rhetoric and sentence rhetoric,using of speech,discourse rhetoric and so on several aspects are discussed in this paper,shows its unique rhetorical appeal,commentary to use appropriate rhetoric way,not only extends the performance and the connotation of scene,also make it easier for the transmission of information to be accepted by the audience,Thus,it improves the communication effect of the whole documentary and achieves the purpose of communication.The second chapteris the analysis of the relationship between the rhetoric of the commentary and the context of "If National Treasure Can Talk".This chapter mainly discusses the meaning of context,the role of context and the use of context in rhetoric.It specifically elaborates the use,adaptation,dependence and creation of context by rhetoric in the commentary of If a National Treasure Can Talk.It can be seen that the relationship between rhetoric and context is diversified,which can also be found through the above examples.Commentary to adapt,dependent on the context or use and creation,and no clear boundaries between them,but closely related to each other,such as the commentary for the picture,for use at the same time,also cannot leave the dependence,for the same is true with the recipient,so in the commentary is complicated,not only the relationship between rhetoric and context and synchronic.The third chapter "If National Treasure Can Talk" the rhetoric effect of the commentary.Part of this chapter mainly according to "national treasure if talking" commentary,it is concluded that the flexibility of the expressing effect of language expression,affective,uniqueness,so as to get the audience in the reception culture history of self-restraint,the emotional resonance of social life and attitude towards Chinese culture,cultural identity under the infection of commentary,It also explains that there are normal individual differences in the reception effect of language expression.Finally,through the realization process of rhetorical behavior,it is concluded that only the organic unity of expression effect and acceptance effect can achieve the maximum effect.Through the documentary film "national treasure if talking" commentary rhetoric purpose,rhetoric strategy is analyzed,through language theory,based on the analysis of language,through the guidance of rhetorical situation has been further feel the effect of rhetoric and accept the expressing effect of language,the expression of the rhetorical effect mainly is "how to use rhetoric to express",It covers the word,sentence,style,discourse,speech,etc.,to accept effect is "what factors influenced the recipient",get the answer to the documentary language expression and rhetoric using have an important meaning,for the future creation the documentary contents in public have far-reaching influence,the significance of its innovation lies in the full study from the perspective of rhetoric,Detailed analysis of the documentary "If National Treasure Can Talk" specific language expression. |