With the development of the society and the improvement of the public’s aesthetic cognition,the demand of corporate image,packaging,advertising and other graphic design is higher and higher.In graphic design,the use of launching form can bring more novel visual vitality to the work.As an important part of the form,launch can not only make the audience feel the rational arrangement and combination of mathematics,physics,mechanics and other disciplines,but also full of perceptual aesthetic cognition.At present,in the practice of art,launch is widely used in various forms of artistic creation,especially in the field of logo design.The research on the principle of launch form has become one of the research hotspots in the research of composition.Today’s academic research on launch is limited to a single design problem or a small category of development history,and there is a lack of summary research on the objective development principle of launch form.Therefore,this paper studies the launch principle in the following three aspects:First,the origin of the launch form.This paper analyzes the depiction of the sun and other natural things that originated in the early stage of launching,and the Enlightenment of cultural factors such as sun worship,philosophy,religious inspiration,emotional language and psychological factors such as synaesthesia and formal emotion on the launching form;Second,from the multi-disciplinary level,it analyzes and studies the cause of formation,the development principle and the inevitability of the launch form.From the production and life style,ideas,scientific and technological development,aesthetic needs,psychological tendencies and other aspects.In the early stage of data collection,this paper discusses the influence of the development law and principle of the launch form one by one by consulting the literature and materials related to the launch form and sorting out the collected materials,and considers the inevitable factors of the spread and development of this form in the process of history.In view of the creation practice and production principle of the special form of launch in the ancient and modern design,this paper makes an investigation and research Based on the data collected and sorted out,starting from the launch form,taking the changes of the times,the progress of science and technology,the changes of ideas and ideas as the main theoretical background of the research,and from thecomplex design and composition representation,the influence and development of the launch form development principle from ancient times to the present,from the development of art at home and abroad to the transformation of social development,from natural science to academic theoretical research are clarified Development context;Third,the historical law of the continuous improvement and development of the launch form in the design education system of Bauhaus design institute in Germany and other countries,as well as its application and development trend in the field of logo design.Based on information communication and aesthetic psychology of human form,this paper makes an on-the-spot and network research on the field of logo design in different regions.At last,combining with the changes and popular trends of logo design in recent years,it focuses on the analysis of the launch logo in the field of logo design,and then on the analysis of the form characteristics,design principles and application advantages behind its unique expression Its development and changes in concept,form and communication,and in theory,the integration of its development principle and the subtle relationship between various disciplines.This paper explores the objective development principle of launch form and its development trend and application advantages in today’s diversified information age,so as to give useful enlightenment to the development of the formation form,and help us improve the basic knowledge and principle of the formation form of launch. |