Study On The Design Of Brand Visual Identity System Of Tourism Scenic Spots

The rapid development of modern transportation and the global economic integration have brought great prosperity to the tourism industry.For tourist attractions,it has entered the fierce competition in the industry.Visual identification system of scenic spots,through the visual elements to let visitors perceive the scenic spots,to establish a good image of scenic spots,enhance the degree of goodwill,enhance the tourism experience,tourists and closer between the distance,this is a very effective way to enhance the competitiveness.The consumption level of the public gradually increased,which led to the development of the tourism industry.For the scenic spots,it is also urgent to carry out the development of scenic spots and various planning.With the planning and construction of scenic spots,the design of visual identification system has become an essential point.Under the environment of fierce competition in the tourism market,the only way is to build a unique brand of scenic spots.It is the most important way for the development of scenic spot to integrate the concept of brand into the design of visual identity system,and construct the visual recognition image with special memory.This paper studies the marble gate tourist attractions.Based on the basic design principles of visual identity system in scenic spots,this paper makes research and exploration.The first step of visual identification system design concept of tourism scenic spots,explores the basic principles and the elements,providing the theoretical guidance of scientific evidence;the second step,analysis and mining in Shimen tourism scenic area of natural and human resources,to understand the general demand for tourism and cognition,demand analysis of positioning scenic visual identification system thus,to better serve the area;the third step design on the previous conclusions and vision recognition system of Shimen scenic area,thus enhance the brand image,more effectively enhance the tourists’ tourism experience;the fourth step,the visual recognition system of tourist attractions experience and feeling,bring reference with reference to the related design work.