The Sunday And The Development Of Popular Literature In The 1920s

The Sunday is the representative of the 1920’s popular literature periodical,published on March 5,1922,mainly by the famous popular writer Bao Tianxiao in charge of the editor-in-chief work,the magazine "alive" time is relatively short,before and after a total of less than a year,in February 11,1923,a total of 50 issues.The Sunday is a small comprehensive weekly magazine,which is published every Sunday at a price of 10 cents and is printed and distributed by the Dadong Book Company.The first chapter gives a brief overview of the whole Sunday.The first is the publication of the Sunday,which introduced the cultural background,publishing process,publishing time and sales.Second,the overall printing of the Sunday is exquisite.In the second section,the cover and illustrations of "Sunday" are analyzed in detail.According to the picture content,the cover can be roughly divided into three categories.At the same time,cover and illustration are not independent individuals,and are closely related to the content of the works published in this issue,showing an obvious "interaction between pictures and pictures".The third section discusses the marketing methods and advertising of "Sunday",which is an important factor for the rising sales volume of "Sunday ".Finally,the author introduces the high-level writers of Sunday,including not only the old writers such as Bao Tianxiao and Bi Yihong,but also the rising stars such as Zhang Wuzheng and Yi Liang,as well as the female writers such as Ms.Tong Ying and Yun Yu.It is these writers on " Sunday ",with their own beautiful style of writing,create a rich variety of works,constitute "week" this gorgeous and colorful literary magazine.The second chapter makes a comparison with the publications that Bao Tianxiao edited before,such as Fiction Pictorial,to explore the change and invariance of the editorial policy when Bao Tianxiao was in charge of Sunday.He has always adhered to a clear reader positioning,following social hot spots,paying attention to social problems and different popular style of running a newspaper.At the same time,in the editing of " Sunday ",the editorial strategy has been adjusted,not only more communication with readers,but also the cancellation of specific column Settings.This is closely related to the change of literature consumption market at that time.The third chapter first introduces the 1920 s literature and the changes of literature consumption market.In the face of the adjusted market,the appearance of popular magazines has also changed to some extent.The decisive battle of popular literature is in the market,and the one who occupies the market more will win the final victory.The tabloid nature of Week is Bao’s strategy to expand its sales.Sunday is similar to tabloids in column Settings and selection of exaggerated and captioned works,but this part of the works is relatively small.So "Sunday" is a tabloid,not a tabloid.At the same time,instead of remaining silent in the controversy before,popular writers began to take the Sunday as a front to respond to the criticism of the new writers,though mostly in a calm and rational way.The fourth chapter mainly explores the relationship between The Sunday and the creation of popular literature in the 1920 s.First is ideal novels about " Sunday ",marital problems,detective fiction,fertility problems,the problem of male concubine and kung fu novel six theme the campaign,not only to expand the " Sunday " reputation,increase sales,found many outstanding works,also unearthed some literary rising star,and the six theme is the common theme of popular literature.At the same time,the types of works commonly seen in Sunday,such as society,romance,martial arts and detective stories,also reflect the trend of popular literature creation in the 1920s: the increase of social novels;Romance novel writing focus has changed,the proportion of joy increased;It is particularly noteworthy that the wuxia novels published in the Sunday not only publicized this literary genre through the introduction of wuxia essays,but also discovered some writers who are good at wuxia novels,such as Xiang Kairan,etc.,which indirectly promoted the arrival of wuxia craze in popular literature in 1923.All in all,the Sunday magazine has a high reading value and research value.It promoted the development of popular literature in the 1920 s and is an indispensable publication for the study of the development of popular literature in the 1920 s.