Research On The Application Of Chinese Traditional Auspicious Patterns In The Packaging Design Of Wedding Articles

With the continuous progress of society,people’s income and consumption levels continue to increase,and people’s requirements for packaging have gradually risen from the material level to the spiritual level.As an important part of life,weddings are also the best moments in life.Every couple will make careful preparations for their weddings,and people’s investment in weddings has also shown a trend of increasing year by year.Therefore,people pay more and more attention to the quality of wedding supplies packaging in the wedding industry.Faced with the dazzling array of wedding supplies packaging on the market,it is a general trend to seek higher-level wedding supplies packaging that can meet the spiritual needs of consumers.Based on this background,the author refines and applies Chinese traditional auspicious pattern elements to the packaging design of wedding supplies,injecting cultural connotation into the packaging design of wedding supplies in my country.Through the excavation of the meaning of traditional Chinese auspicious patterns and modern design expression techniques,the design elements of wedding supplies packaging are enriched.Incorporating traditional Chinese auspicious patterns into the packaging design of wedding products is conducive to enhancing the artistic charm and national characteristics of the packaging of wedding products in my country,and is conducive to promoting my country’s excellent traditional culture.So as to promote the development of my country’s wedding market.This article first summarizes the traditional Chinese auspicious patterns,combined with the characteristics of the packaging design of wedding supplies,and selects the available auspicious pattern elements.Secondly,conduct market research on wedding supplies packaging and the application of auspicious patterns in wedding supplies packaging design to investigate and analyze the existing problems and future development trends.Find the positioning of Chinese traditional auspicious patterns in the packaging design of wedding supplies,so that the packaging design of wedding supplies can better reflect the national characteristics while not losing personalization.Finally,we refine the auspicious pattern elements that are closely related to the wedding,and create our own brand by extracting and adding,deforming and reshaping and other methods,highlighting the packaging design characteristics of wedding supplies.