Pragmatic Features Of Course Consultants’ Different Identity Construction From The Perspective Of Linguistic Adaptation Theory

At present,there are about 200 million students studying at the stage of basic education in China.With the development and progress of society,parents pay much attention to their children’s education,which is one of the best traditions in China.In order to improve students’ academic performance,the majority of families let their children attend extracurricular tutoring courses,which has formed a huge education and training market.In the extracurricular training market,course consultants play a vital role in advertising and selling the courses.Course consultants sell the courses through the use of utterances and the change of identities,so it is necessary to study utterances in course conversation.Until now,there are few studies about course consultants’ utterances of identity construction.Under this background,this research explores the different identity construction of course consultants from the perspective of pragmatic adaptation theory with the research objects of 6 authentic course consulting conversations.Linguistic adaptation theory lays the theoretical ground for the research.The issues of the research are specified as follows:Firstly,what kinds of identities do course consultants construct in their course consultation conversations? Secondly,what are the pragmatic features of course consultants in the process of constructing different identities? Finally,how do course consultants construct their identities dynamically?After the investigation,the results and findings of the research could be concluded in the following three aspects: First,the identity constructed by the course consultant in the course conversation includes expert identity,parent identity and sales identity.Second,course consultants construct their identities through the use of different pragmatic features in the utterances.In the course consultation conversation,the course consultant shows dynamic adaptability when constructing different identities.The dynamic adaptability of the course consultant’s identity construction is embodied in the variability,negotiability and contextual adaptability.