| On short video social media youtube,Li Ziqi’s Chinese idyllic life video continues to be popular overseas,which is a successful case of international communication of Chinese culture under the new broadcasting pattern.As a personalized subject of international communication,her works are rich and realistic,and easy to be accepted by foreign people,which is conducive to promoting the acceptance and understanding of Chinese culture by other audiences.Li Ziqi’s short video has also been affirmed and supported by the official media in China."Not a word praises China,but tells a good Chinese story" is CCTV’s comment on it.Li Ziqi’s short video is of great significance to show a real and three-dimensional image of China.The communication effect of this case has profound enlightenment on the overseas communication of Chinese culture.This paper attempts to use the dialogue theory as the research field of vision,perspective Li Ziqi series short video in the external dissemination of Chinese culture implied in the relevant approach.And explore how to use short video as a new content platform in international communication,and find the realistic possibility and theoretical basis of helping Chinese culture go out.Since 2017,Li Ziqi has published 124 short videos on the You Tube platform.Taking short videos and reviews as the research objects,this paper finds that they draw materials from rural daily life,using rich audio-visual symbols,avoid the biggest barrier in cross-cultural communication language barrier,and resort to universal values.Under the global trend of reflection on modernity,Li Ziqi’s short video not only answers how to maintain the relationship between individual and nature,and consumer society in the face of modernity crisis,but also explores his own identity.The "idyllic Utopia" she constructed in the short video provides a possible solution to the global crisis of modernity.It is also a modern return to the artistic conception of Chinese traditional aesthetics,symbolizing the reconciliation between modern and traditional.This is helpful for overseas audiences to understand the cultural differences between China and foreign countries through Li Ziqi’s short video,reflect on their own significance,break the cognitive framework dominated by Orientalism,establish mutual understanding in the dialogue,and understand a real China from multiple dimensions.This paper includes five parts: the first chapter is divided into the following parts,the research background,research significance,literature review and research methods.The second chapter mainly analyzes the Polyphony turn of Li Ziqi’s short video through the dialogue theory.The third chapter analyzes how Li Ziqi constructs a virtual community with overseas audiences through short videos through the theory of carnival,broadcast and apperception background.The fourth chapter mainly analyzes how Li Ziqi’s videos explore themselves by reflecting on the pathology of consumer society.The fifth chapter is the conclusion and discussion part of the paper,including the carding of the research results,as well as the limitations of the research and the follow-up research direction. |
