Research On Commercial Culture In Chinese Proverbs

As a precious language wealth,proverbs are constantly spread and handed down in the form of people’s affection.Commercial culture has a long history.Although ancient Chinese society had been in an era of emphasizing agriculture and inhibiting commerce for a long time,commerce did not stagnate,and a rich commercial culture was formed around commercial behavior.Proverbs record commercial culture,through which we can see the commercial culture content recorded.The commodity culture in proverbs is embodied in the use value and cultural value of the commodity.The record of commercial environment culture in proverbs is reflected in the influence of commercial material environment culture on commercial transactions,as well as the historical situation of commercial development environment under the influence of commercial political culture.Proverbs reflect the need for certain marketing concepts and marketing methods in the process of commercial activities,in order to obtain a larger market share.The commercial ethics culture in proverbs reflects that the moral code of balancing justice and interests is the core of the commercial ethics culture.The principle of employment with rules and laws is a normative system for selecting and employing persons and regulating employee relations.Diligence and frugality are the constraints and requirements of businesses for their own behavior.The study of commercial culture in proverbs is of great significance for understanding the history of commercial culture,summarizing business experience and spreading commercial culture.