Research On The Toy Image Design Of "Chinese Style" Based On Fengxiang Children’s New Year Pictures In Shaanxi Province

In recent years,with the rapid development of China’s economy,politics,culture and many other fields,the country’s comprehensive strength has ranked at the forefront of the world,coupled with the steady progress of "One Belt And One Road" and other strategies,the world will focus on China,which triggered the domestic and foreign industries of the "Chinese style" boom."Chinese style" is a popular art form based on traditional Chinese culture and following the development and changes of The Times.With the rise of "Chinese style","Chinese style" toys with traditional Chinese culture as design elements have received close attention from people.Shaanxi Fengxiang Children’s New Year Pictures are popular traditional Chinese cultural elements with high historical and cultural value and practical aesthetic value.Applying Shaanxi Fengxiang Children’s New Year Pictures to the toy image design of "Chinese Style",on the one hand,promotes the innovation and transformation of Shaanxi Fengxiang Children’s New Year Pictures,on the other hand,it enriches the form of "Chinese Style" toys,which plays a positive role in the development of both sides.This paper begin from "China wind" toys,explains what is "Chinese wind",the origin and development of "Chinese wind","Chinese wind" toys and define the definition of scope,the analysis of the "China wind" toy has the use of Chinese traditional culture elements design,contain connotation and innovation of traditional Chinese ideology and culture the basic characteristics of the integration trend of The Times,It explains the value and function of Chinese traditional cultural elements in improving toys’ culture,increasing toys’ difference and enhancing toys’ emotion,and analyzes and summarizes the image design of "Chinese style" toys.Second on the historical development of shaanxi fengxiang lad pictures,artistic value and other basic situation,summarizes the shaanxi fengxiang lad in shape,color and the basic characteristics of auxiliary elements,and analyzed the shaanxi fengxiang lad New Year pictures used in the design of the image of "Chinese wind" toys advantage and image design method,in order to lay the foundation for the subsequent design practice.Finally,on the basis of abiding by the basic design principles,the new toy image based on Shaanxi Fengxiang Children’s New Year Pictures is innovated,and the shortcomings of the design research are summarized and stated.It is hoped that through the design research of this paper,more traditional Chinese cultural elements can be used in the design of "Chinese style" toys to provide new ideas and help the development of China’s toy industry.