Design And Application Of Visual Recognition System In Colleges And Universities

In the design practice,I divided the research of Changchun Normal University’s visual identity system into two parts: the basic system and the application system.The logo design,standard font,standard combination,standard color,auxiliary graphics and image publicity system,office Supplies system,office supplies system,conference affairs system,environmental guidance system.Through the combination and collocation of basic systems,the comprehensive adaptation of different application scenarios is realized,and a complete visual recognition system of Changchun Normal University is formed,which provides value for the establishment of the campus image of Changchun Normal University and the promotion of campus brand.With the increasingly fierce competition among enterprises,the research on visual identity systems and brand image has become more and more in-depth,and the main body of research has gradually spread from the commercial field.In some high-level colleges and universities,the visual recognition system has been used more maturely,but in the wider others,the research on the visual recognition system is still been ignored.This subject research is based on the current research background,taking Changchun Normal University as the research object,using the CIS visual recognition system theory,and investigating the blank parts of the current visual recognition system through questionnaire surveys,making targeted design,and finally realizing Changchun Normal University the establishment of the visual identity system and the publicity purpose of the school’s brand image.In this study,Duke University and Peking University were used as excellent domestic and foreign case samples to conduct case analysis,and to provide direction for the design of the visual recognition system of Changchun Normal University through the study of domestic and foreign excellent cases.In this study,Duke University and Beijing University were used as excellent domestic and foreign case samples to conduct case analysis,and to provide direction for the design of the visual recognition system of Changchun Normal University through the study of domestic and foreign excellent cases.