The Study On Linguistic Landscape Of Yiwu’s New Countryside From The Perspective Of Rural Revitalization

Yiwu is the world’s largest commodity capital,a microcosm of China’s 40-year reform and opening up,and a microcosm of China’s globalization and integration into the world.The rural revitalization strategy puts forward that it is necessary to continuously improve the rural living environment,highlight the rural characteristics of the local soil and the regional ethnic characteristics,and prosper and develop the rural culture.As an important part of the language life in the new countryside,Yiwu New Countryside under the dual influence of modern economy and traditional culture has a relatively complex language environment.The linguistic landscape of Yiwu New Countryside not only truly reflects the current language and cultural characteristics of Yiwu,but also reflects the new Language needs and language service levels in rural areas.Based on the study of linguistic landscape at home and abroad and the study of language life in Yiwu,this paper uses the linguistic landscape of Gangyao Village and Mafan Village in Yiwu as the research text,using a combination of quantitative and qualitative research methods,combined with place semiotics The SPEAKING model of theory and linguistic landscape analysis separately analyzes the distribution,form characteristics,inscriptions and placement of the linguistic landscape in Gangyao Village and Mafan Village from multiple angles.By comparing and analyzing the similarities and differences of the linguistic landscapes of Gangyao Village and Mafan Village,the common characteristics and development trends of the linguistic landscape of Yiwu New Countryside were obtained,and the overall appearance of the linguistic landscape of Yiwu New Countryside was described,and the linguistic landscape of Yiwu New Countryside was pointed out.The problem in.Finally,on the basis of the above analysis,the new rural linguistic landscape of Yiwu should pay attention to language standardization,improve the language service level,highlight the advantages of rural characteristics,and increase government management suggestions,in order to enhance the image of the new rural linguistic landscape of Yiwu.