Research On The Influence Of Cultural Perception Of Tourism Performing Arts On The Cultural Communcation Intention Of Ethnic Minorities

Based on the new requirements of the Fifth Plenary Session of the 19 th Central Committee on the promotion of the soft power of traditional culture,the deep exploration and dissemination of ethnic excellent traditional culture has become a new direction of tourism development.The importance of the protection,innovation and inheritance of ethnic cultural diversity is increasingly prominent.Tourism performance is a typical product of the deep integration of ethnic culture industry and tourism industry,which shows the essence of traditional ethnic culture.Therefore,the development of tourism performance provides a new perspective for the spread and inheritance of ethnic minority culture.Based on this,this paper,based on the tourist performance culture perception perspective,makes an empirical study of Sanjiang Dong Autonomous County in Guangxi.It analyzes tourists’ perception of local tourism performance culture and cultural communication by using the theories of culture,tourists’ perception and three components.The paper introduces cultural identity and cultural experience quality as the intermediary variables to explore the perception of tourism performance culture and ethnic minority groups The relationship between cultural communication and the effective ways to promote the protection,dissemination and inheritance of local ethnic culture are put forward.This paper first collects,sorts and analyzes the studies of tourism performance,cultural perception,cultural identity,cultural experience and ethnic cultural communication by domestic and foreign scholars.Based on the literature analysis and in-depth interviews,the paper constructs the conceptual model of tourism performance culture perception,cultural identity and cultural physical quality and cultural communication behavior intention,and determines the measurement scale.Among them,tourism tourism is a kind of cultural communication behavior intention The cultural perception of performing arts includes five dimensions: cultural charm,cultural authenticity,cultural tradition,cultural knowledge and cultural entertainment.Then,the tourists from Dong village in Sanjiang County were investigated by questionnaire,using SPSS22.0and AMOS 23.0 the statistical analysis software processes and analyzes the effective questionnaires recovered,including descriptive statistical analysis,confirmatory factor analysis,structural equation model analysis,intermediary effect test,and constructs a theoretical model of "tourism performance culture perception-cultural identity,cultural experience quality-intention of cultural communication behavior",which verifies their relationship.Based on the results of in-depth interviews and empirical analysis,eight hypotheses in the theoretical model of "tourism performance culture perception-cultural identity,cultural experience quality-intention of cultural communication behavior" are established.This paper aims to propose reasonable suggestions for the quality improvement of tourism performance products of ethnic minorities and the dissemination and inheritance of traditional culture.The suggestions mainly include improving the quality of tourism performance products and the traditional culture communication and inheritance The product quality,enhance the tourist cultural perception,enhance the cultural identity of tourists,deepen the cultural experience,implement the strategy of government +enterprise + people,increase the way of cultural communication,promote the development of ethnic minority culture with the times and sustainable development.