The Research Of Applying Folk Symbols Of Flower And Bird Into The Image Design Of Cailingzhai Health Care Brand

Chinese brand design is in a period of development.People have passed the stage of meeting material needs and have begun to transition to spiritual needs.This means that brand development must meet people’s spiritual and psychological needs as a prerequisite.Nowadays,there are many brands that are designed and planned only to cater to the public’s preferences,and there is no uniqueness mark.The brand is a tool for some entrepreneurs to make money,so this phenomenon will inevitably make the brand homogenization.To build a brand,we must first start with the brand image and differentiate among the homogenized brands to meet the diverse needs of consumers.We can integrate local culture into the brand design to achieve the performance of the brand’s pursuit of differentiation.China has a long history and has evolved its national culture with its own characteristics.The creation of a Chinese brand should incorporate the essence of Chinese culture.This design incorporates artistic techniques such as the form characteristics of flower and bird characters and graphic creativity into the field of health tea and health care brand design.Analyze the in-depth conceptual connotation in the brand design process,and give the interpretation and expression of the external form of artistic conception.With brand logo design creativity as the core,with the help of the personalized visual communication language of flower and bird characters,the brand concept and visual system are fully integrated.The brands of health tea and health care products on the market are messy and have not formed their own distinctive culture.The packaging is made of heavy kraft paper.The brand recognition is not obvious,and it is difficult to stimulate consumers’ desire to buy.Therefore,this design integrates the folklore culture of flower and bird characters into the brand.The flower and bird characters are an art that combines painting and text,and its creative methods of deformation,exaggeration,and replacement of strokes can be used to serve the brand image design.The characters for flowers and birds contain the regularity of Chinese folk art,which stimulates and influences the public’s aesthetic consciousness.The symbol extraction of flower and bird characters,after refining and processing,can achieve the combination of tradition and modernity,and revitalize the folk culture.Through the re-creation of the folk culture of flower and bird characters,explore the way to establish a Chinese brand and integrate Chinese folk art and culture.