Research On The Application Of Auspicious Patterns In-modern Cultural And Creative Design

This design topic is the application research of auspicious Babao patterns in modern cultural and creative design.The author takes the self created brand "slow breathing" as the carrier,and hopes to use the ancient patterns of "auspicious Babao" patterns to make everyone slow down and pay attention to the culture and art contained in Babao patterns.Through the research on the patterns of "auspicious eight treasures" and the research on cultural and creative products,combined with the characteristics and commonness of the two,a set of graphic symbols representing the ancient patterns of "eight treasures" are converted and applied to the design of "slow breathing" cultural and creative brand.In the part of market demand report,the origin of "auspicious Babao" pattern is investigated,and the application of Babao pattern is listed and the degree of innovation is analyzed.The research results show that the "auspicious eight treasures" pattern has a high value of traditional art,but there is little innovation in the development of modern society.Moreover,there are few theoretical studies to convey "auspicious eight treasures" patterns through redesign.Secondly,research and analysis of domestic and foreign cultural and creative brands.The results show that more and more designers begin to pay attention to traditional cultural elements,decompose and reconstruct them into a visual symbol for application,and then convert them into graphic information that is more easily accepted by the modern public.Based on the research of the two kinds of markets,the pattern of "auspicious eight treasures" is feasible in the image design of cultural and creative brands.In the part of literature research report,firstly,the paper investigates the cultural and creative products,analyzes the cultural and creative brands with traditional elements at home and abroad,and finds that the traditional culture is affecting the aesthetic tendency and design needs of modern people.Secondly,from the perspective of visual experience and cultural heritage,this paper selects the "auspicious eight treasures" which is often ignored by people as the graphic language of cultural creation,and applies it to the "slow breathing" brand products.Finally,this paper expounds the application advantages of "auspicious eight treasures" pattern in the visual image design of cultural and creative brands,and demonstrates the application value of eight treasures pattern in the design of cultural and creative brands.In the part of design practice report,based on the conclusion of market demand research and literature research,the visual design of cultural and creative brand is created,and the design practice process is elaborated in detail.The design practice takes "auspicious eight treasures" pattern as the core,combined with consumers’ aesthetic needs and cultural identity,designs a series of brand cultural creation peripheral.In order to expand the application of "auspicious eight treasures" pattern in modern cultural creation,the author hopes that people will pay attention to the eight treasures culture and appreciate its traditional artistic value.