Research On The Application Of Pingdu Woodblock New Year Picture Elements In Cultural And Creative Design

Pingdu originated in the qing dynasty,woodcut New Year’s paintings are inherited the pictures,in the process of development in the domestic design language,developed the unique style,exquisite and vivid story it to description of current events and operas,also have to meet Mr Na Cai and pursuit of demon evil role,carrying the people of hope for a better life,but also highly ornamental value and ornamental,Its unique folk aesthetic taste and preservation of the original folk culture are rare precious wealth,which needs to be continuously developed and innovated on the basis of inheritance,so that the excellent traditional culture can shine a new light in the contemporary era.In this article,through the historical development of pingdu woodcut New Year pictures,cultural connotation and artistic features to collect and study related content,has carried on the related pingdu woodcut New Year pictures element with the modern culture and the combination of product design practices,to inherit the pingdu woodcut New Year pictures has injected new vitality,make this kind of folk art in the innovation process concise more cultural connotation of aesthetic interest,Thus it is loved by a wider audience and has a wider spread range.The strong impact of flat New Year pictures brings a strong and prominent visual experience.It is of great research value to integrate such strong color perception with modern design,which can alleviate the collision between traditional art and modern design and provide ideas for traditional art to seek new ways of expression.Traditional art can bring rich cultural connotation to contemporary cultural and creative products,so that they have a strong cultural support and complete the mission of cultural communication.