Visual Design And Application Of Cultural Creation In The "Ancestor Shennong" Scenic Spot

Shennongjia,as an important tourism resource in my country,is located in the northwest of Hubei Province and it has rich and colorful humanistic and natural resources.However,there are obvious homogenization and obsolescence in the visual design of cultural and creative products in Shennongjia Scenic Area,which can not effectively stimulate consumer to purchase,leading to the slow appreciation of the Shennongjia cultural and tourism consumption market.Comparing the cultural and creative visual design cases in excellent scenic spots at home and abroad,it can be seen that designs with strong visual appeal can often effectively stimulate consumption desires and effectively shape the cultural image of local scenic spots,thus forming a virtuous cycle of cultural tourism consumption mechanism.Therefore,visual design research is imperative to promote the vigorous development of the cultural and creative industry in Shennongjia Scenic Area.Through field investigation and questionnaire survey on the current situation of cultural and creative products market in Shennongjia scenic area,and horizontal analysis on excellent visual design cases of cultural and creative products in domestic and foreign scenic areas,this paper proposes improved protocols of visual design of cultural and creative products in Shennongjia scenic area.That is,creating a new consumption experience and consumption mode,awakening the entire ecological industrial chain of cultural and creative in the scenic spot by studying the originality of the visual design of cultural and creative in the "Ancestor Shennong" scenic spot,which provides new expansion path to improve the reputation of Shennong culture and change the lack of vitality of the scenic spot.The paper first analyzes the current situation of the cultural and creative market in scenic spots.Through analogy with excellent cultural and creative scenic spots,on-the-spot investigation,crowd research and other methods,it concludes that "culture"needs to be visualized to effectively promote economic transactions,points out that the innovation,upgrading and development of scenic economies depends on "culture",and draw an important conclusionthe that design must be developed closely around the needs of the consumer group." Secondly,visually reconstruct Shennong’s image and scenic resources through the historical literature review,visual elements combing,in-depth understanding of the local culture,the use of story method,abstract method,reorganization method and scene method.Finally,on this basis,combined with the local resources,it can be accurately applied to a variety of commodity media to make the visual design closer to the current market demand.The article also proposes prospects for the development trend of cultural and creative visual design applications in the "Ancestor Shennong" scenic spot.In order to keep pace with the times,look towards the future and adapt the unpredictability of the epidemic situation,the scenic spot should make full use of the "Internet Plus"technological means to advocate the brand-new scenic tourism forms,consumption experience and consumption mode in "Internet Plus”era.The author proposes a new model of "cultural creativity + brand + network + logistics" in the cultural and creative visual design of "ancestor Shennong" scenic spot,which is no longer limited to the constraints of time and space.The article systematically analyzes the cultural and creative visual redesign of the scenic spot and the development of the regional cultural tourism industry.Simultaneously,it also discusses the cross-regional and cross-cultural spread of Shennong culture and the extensive promotion of the cultural identity of the Shennongjia scenic spot.